Exam 5: Business-Level Strategy Creating and Sustaining Competitive Advantages

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An important advantage of first movers in a market is that they may establish brand recognition that may later serve as an important switching cost.

(True/False)
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Outright sales or sale and leaseback free up considerable cash and improve returns. This is an example of which turnaround strategy used by successful companies?

(Multiple Choice)
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The size of pricing and differentiation advantages between competitors decreases in which stage of the market life cycle?

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Rivals would find it difficult to challenge Atlas Door in the short run because of

(Multiple Choice)
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Hardware chains such as Ace and True Value are losing market share to rivals such as Lowe's and Home Depot in spite of them using a focus strategy. Why?

(Multiple Choice)
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Overhead costs associated with the number of layers of management in a firm are part of the ________ activities of the value chain.

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A platform business is like a matchmaker in that it can bring together buyers and sellers. An example of a successful platform provider is Facebook. By attracting and retaining users through expanding services it differentiates itself from more narrowly-focused competitors such as Twitter.

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Zulily, an online retailer, competes with Amazon and other online retailers by

(Multiple Choice)
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Proctor and Gamble announced that it would sell off or close down up to 100 of its brands. This is an example of which turnaround strategy used by successful companies?

(Multiple Choice)
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A firm following a focus strategy must focus on

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Which of these statements regarding the industry life cycle is true?

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At one CVS drugstore, a four-pack of Energizer AA batteries was on sale at 2.99 USD compared with a Duracell four-pack at 4.59 USD. The Duracell market share dropped 2 percent in a recenttwo-year period, and its profits declined over 30 percent. Why did this happen?

(Multiple Choice)
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Which type of competitive strategy is characterized by convincing rivals not to enter a price war, protection from customer pressure to lower prices, and the ability to better withstand cost increases from suppliers?

(Multiple Choice)
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Ryanair and Spirit Airlines depend upon revenue from services not related to the actual flight. These services increase their

(Multiple Choice)
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Research shows that which one of the following is not a strategy used by firms engaged in successful turnarounds?

(Multiple Choice)
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Which of the following is most often true of mature markets?

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A firm typically achieves an absolute cost advantage by offering a ________ product or service to a ________ target market using standardization to derive the greatest benefits from economies of scale and experience.

(Multiple Choice)
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Which of the following statements about the introduction stage of the market life cycle is true?

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Given the attractiveness of premium pricing during the growth stage of the market life cycle, managers should emphasize short-term results to increase profits.

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Most turnarounds require a firm to carefully analyze its relevant environments. ________ analysis results in actions aimed at reduced costs and higher efficiency.

(Multiple Choice)
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