Exam 5: Business-Level Strategy Creating and Sustaining Competitive Advantages

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

A platform business such as Airbnb leverages data analytics to differentiate its offer from that of competitors such as VRBO.

(True/False)
4.9/5
(32)

Overall cost leadership is a generic strategy unlike others that does not require a tight set of interrelated tactics.

(True/False)
4.9/5
(35)

In evaluating the sustainability of the Atlas Door competitive advantages over the long run, it is important to evaluate the ability of rivals to

(Multiple Choice)
4.7/5
(34)

Which of the following reasons is not a reason that Atlas Door could lose competitive advantage?

(Multiple Choice)
4.8/5
(34)

Caterpillar collects and analyses large volumes of data about how customers use their tractors. This permits them to ________ the cost of new product development efforts and to better________ their products.

(Multiple Choice)
4.8/5
(31)

Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?

(Multiple Choice)
4.9/5
(30)

Global logistics firms such as DHL Supply Chain and Global Forwarding or C. H. Robinson Worldwide compete using an overall cost leadership strategy in primary activities such as

(Multiple Choice)
4.9/5
(39)

Which of the following is not a reason for the possible erosion of company competitive advantage?

(Multiple Choice)
4.7/5
(34)

Piecemeal productivity improvements can be used by a mature business in need of a turnaround.

(True/False)
4.7/5
(24)

Combination strategies, such as integrating overall low cost and differentiation, makes it easier for rivals to duplicate or imitate because it is harder for the primary firm to providevalue.

(True/False)
4.8/5
(39)

Piecemeal productivity improvements during a turnaround typically do not involve

(Multiple Choice)
4.8/5
(40)

One aspect of using a cost leadership strategy is that experience effects may lead to lower costs. Experience effects are achieved by

(Multiple Choice)
4.8/5
(32)

Barnes and Noble lost its market share in book retailing to Amazon. It tried to regain market share by offering a similar electronic reader, the Nook, to the Amazon Kindle series. Thisdemonstrates that Barnes and Noble lacked

(Multiple Choice)
4.9/5
(42)

Andersen Windows lowered costs, enhanced quality and variety, and improved its response time to customers by

(Multiple Choice)
4.8/5
(42)

When Cindy Grossman turned around HSN successfully in 2014, which of the following was not one of the practices she used?

(Multiple Choice)
4.8/5
(33)

What are the pitfalls of the overall cost leadership strategy? Provide an example for each pitfall and explain why it is a pitfall.

(Essay)
4.7/5
(23)

A business that strives for a low-cost advantage must attain a(n) ________ cost advantage over rivals.

(Multiple Choice)
4.7/5
(37)

Two-sided or platform markets are an emerging trend according to the textbook authors. Choose an example of an existing platform market and explain how this firm positions itself to become the dominant player linking suppliers and customers.

(Essay)
4.7/5
(27)

A low-cost position permits buyers to exert power to drive ________ prices only to the level of the next most efficient producer.

(Multiple Choice)
4.7/5
(40)

Company competitive advantages can be eroded by all the following except

(Multiple Choice)
4.8/5
(40)
Showing 61 - 80 of 105
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)