Exam 4: Recognizing a Firm's Intellectual Assets Moving beyond a Firm's Tangible Resources

Technology can be used to leverage ________ and ________ within organizations as well as with customers and suppliers beyond their boundaries.

Mary Stinson was required to take over a project after the entire team left the company. She was able to reconstruct what the team had accomplished through reading emails exchanged bythemembers of the team. This is an example of

IP is characterized by ________ development costs and very ________ marginal costs.

Professionals frequently leave Microsoft en masse to form venture capital and technology start-ups, called Baby Bills, built around teams of software developers. This is an example of________ causing human capital mobility.

The potential for ________ tends to be more prevalent in e-teams than in traditional teams because the geographic dispersion of members increases the complexity of establishing effective interaction and exchanges.

Creativity and problem-solving ability are considered to be part of ________ capital.

The development of intellectual capital (that is, the friendships and working relationships among talented individuals) gains importance because it helps tie knowledge workers to a given firm.

Human capital and social capital are vital for superior firm performance. If a firm has strong human capital, the firm may exploit this by building social capital. This can be accomplishedby

The least effective way to retain human capital is to

In order to take advantage of investment in human capital, a firm should

Social network analysis can be used to help identify groups or clusters of individuals that comprise the network, individuals who link the clusters, and other network members.

Social networks can assist with career success. One of the advantages of having a large social network is

The importance of human capital has decreased in recent years. For this reason, many firms have placed greater attention on attracting talent but not on developing or retaining it.

Changes in our economy have forced firms to be ________ concerned with protecting their knowledge workers, social capital, and intellectual capital.

Which of the following firms would you expect to have the highest ratio of market value to book value?

Protecting company intellectual property can be difficult because employees become disgruntled and patents

Human capital includes

Since electronic teams (e-teams) seldom meet face-to-face, it is not important for them to be concerned with how to combine individual contributions effectively.

If employees are working effectively in teams and sharing their knowledge and learning from each other, they will be ________ to add value to the firm and they also will be ________ toleave the organization because of the loyalties and social ties that they develop over time.

Another example of social relationships causing human capital mobility is the ________ of talent from an organization to form ________.