Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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A company's suppliers, supplier's suppliers, and the processes for managing relationships with them is the

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Supply chain management systems are a type of enterprise system.

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Plant Away is an Oregon-based retailer and distributor of trees and shrubs. They have hundreds of smaller nurseries based around the country that grow the plant stock. The majority of their business is conducted online. Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery. What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

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In order to achieve maximum benefit from an enterprise software package, a business

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Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.

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A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a

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Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

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SFA modules in CRM systems would provide tools for

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Walmart is an example of a push-based model.

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________ modules deal with issues such as setting objectives, employee performance management, and performance-based compensation.

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Enterprise systems require fundamental changes in the way the business operates.

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Supply chain complexity and scale increases when firms

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Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application.

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In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products.

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Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

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Identify at least four benefits and four challenges of enterprise systems.

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The business value of an effective supply chain management system includes all of the following except

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CRM software can help organizations identify high-value customers for preferential treatments.

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Enterprise systems include analytical tools.

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The measurement of the number of customers who stop using or purchasing products or services from a company is called

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