Exam 8: Entrepreneurial Strategy and Competitive Dynamics

BCG authors Stalk and Lachenauer published a book in which they listed competitive strategy for winning against incumbent rivals. Which of the following is not one of their suggested strategies?

Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. What type of competitive action does this represent?

Smell-O-Vision designed an invention to pump odors into movie theatres. It flopped, in spite of its innovativeness. What kind of new entry strategy was the company using to penetrate the market?

________ is a value required when an opportunity is attractive long enough for it to be successfully developed and deployed.

Which of the below best describes the competitive tendencies of small firms?

Telecommunication equipment providers, Huawei and Nokia, have a high degree of ________ because they have patent rights to similar technologies, high-quality engineering staffs, and globalsales forces.

Strategic competitive actions include all the following except

The best example of a tactical action that a company might use in response to a competitive attack is to

The majority of entrepreneurial start-ups are financed through monies from

Small businesses create the majority of new jobs in the U.S. economy.

When an industry is mature, a(n) ________ strategy is considered one of the most effective approaches for a new entrant.

Amazon is an example of a company that used the differentiation strategy to enter the market. The differentiation features included

The business-to-business cleaning supply company, Ecolab, encouraged a leading competitor, Diversity, to adopt a strategy to go after low-volume, high-margin customers. What Ecolab knew that Diversity did not is that the high servicing costs involved with the segment makes it unprofitable. Ecolab bid high enough to lose the contracts to Diversity but low enough to ensure that Diversity lost money. According to the Stalk and Lachenauerbook, this is an example of the strategy to

Opportunities can be found through a structured search process. The example of Ancient Ales with their innovative line of craft beers demonstrates which of the following types of structured search?

Competitors in a mature market typically find that a new entrant is threatening because

Spanx, the footless pantyhose and other undergarments for women company was founded in 2000. It combined nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines. It now produces over 200 products, generating over 250 million USD in annual sales. It used which new entry strategy in 2005?

Vision is an important element of entrepreneurial leadership because

Choosing which new entry strategy is best depends on competitive financial and marketplace considerations. The greatest opportunities most likely will be in existing markets, rather than innew markets.

An entry wedge is a type of entrepreneurial strategy firms can use to enter into business.

When attacked, older and larger firms tend to respond more quickly, but their responses are often more predictable.