Exam 8: Entrepreneurial Strategy and Competitive Dynamics

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Which of the following is not a primary source of financing for entrepreneurial start-ups?

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When a company chooses to use guerrilla marketing, it is using a ________ competitive action.

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________ is the process of identifying, selecting, and developing new venture opportunities.

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Generally speaking the opportunity recognition process consists of two phases of activity. They are ________ and ________.

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In designing its smartphones, Samsung copied the look, feel, and technological attributes of the Apple iPhone. By copying Apple, Samsung was able to improve its market position. Accordingto the Stalk and Lachenauer book, this is an example of strategy to

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Forbearance is a particularly aggressive type of competitive attack.

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Seeking products or services that have been successful in one market and introducing the same basic product or service in another segment of the market is referred to as ________ new entry.

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New ventures may find it difficult to use differentiation strategies successfully because they lack ________ and ________.

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Running Press launched the Miniature Editions line of books in 1993. Today it has sold over 20 million copies. Which of the following most closely represents their strategy?

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Adaptive new entry involves offering a radical new product or highly innovative service.

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Entrepreneurial firms are often in a strong position to use combination strategies, because they have the flexibility to approach situations uniquely.

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The new entry strategy that a firm chooses is dependent upon the ________ and the ________ of the new business concept.

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When GM offers discounts and incentives, rivals Ford and Chrysler cannot afford to ignore the challenge and quickly follow suit. Which one of the following is a reason Ford and Chrysler are more likely to respond?

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New entry into markets, whether by start-ups or by incumbent firms, rarely threatens existing competitors.

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According to the text, which of the following does not make it difficult for entrepreneurial firms to effectively pursue a strategy of differentiation?

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Founded in 1995, Under Armour, Inc. sells undershirts and other athletic gear using moisture-wicking fabric for sweaty sports. By 2016, it reached the number two athletic clothing firmspot with over 4.5 billion in sales. It used which new entry strategy in 2005?

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The first personal computer revolutionized computing and how business is conducted. It was using a(n) ________ entry strategy.

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According to the text, new ventures launched by entrepreneurial teams are more likely to be successful than ventures launched by

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Which of the following is not a factor that makes it more difficult for new ventures to be successful as differentiators?

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Which of the following is not one of the reasons a company might launch new competitive actions?

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