Exam 14: Marketing

Pricing in the international environment is less complicated than in the domestic market.

Coca-Cola took a risk in marketing Diet Coke in Japan because the population is not overweight by Western standards.Further,Japanese women do not like to drink anything clearly labeled as a diet product.The company changed the name to Coke Light and subtly shifted the promotional theme from "weight loss" to "figure maintenance." Coca-Cola was interested in the product's ________.

When the sales response function is an S-curve,sales will increase at a decreasing rate because of competition and a lowering adoption rate.

Generally,the greater the overall distance-or difference-between two countries,the less knowledge the marketer has about the target market.

When arriving at an estimate of sales potential,the marketer needs to collect product and market-specific data.The data will have to do with the degree of relative advantage,compatibility,complexity,trialability,and communicability.These elements refer to ________.

The international marketer can use the 11 Cs as a checklist to determine the proper approach to reach target audiences before selecting channel members to fill the roles.The marketer must analyze existing channel structures,or what might be called the distribution ________ of a market.

A pricing policy in which there is a full allocation of foreign and domestic costs to the product is known as ________.

________ is the activity,set of instructions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.

All around the world,the majority of corporate sponsorship is allocated to ________.

What are the three sets of variables affecting adaptation?

The complicating factors that separate the two parties in a channel relationship fall into three categories: ownership,geographic and cultural distance,and different rules of law.

Analysis of the difference between market potential and actual sales is referred to as ________.

________ is the perception by consumers of the firm's brand in relation to competitors' brands.

List and briefly describe the four stages in the identification and screening of foreign markets.

A means of describing change in demand in relative response to a change in income is called ________.

Expansion strategy is determined by the factors relating to ________,________,and ________.

________ are brands that reach the world's mega-markets and are perceived as the same brand by consumers and internal constituents.

________ is applied to the selection of media vehicles and the development of a media schedule.

________ is the only element in the marketing mix that is revenue generating; all of the others are costs.

The more that standardization of a product is possible,the less diversification is indicated.