Exam 11: Part 1: Product and Promotion: Creating and Communicating Value

Maintenance,repair,and operating products (MRO)are small-ticket items that businesses consume on an on-going basis but are not incorporated into the final product.

Team selling involves a cross-section of specialists from key functional areas,with the goal of uncovering opportunities and responding to customer needs that would be beyond the capacity of a single salesperson.

Product consistency is the measure of how reliably a firm's product delivers on its promised quality level.

Product placement works to offset the consumer's desire to skip commercials.

The purpose of idea screening in the new product development process is to eliminate products that are inconsistent with company objectives or would be too expensive to develop.

Network television and personal computers are both in the maturity stage of their product life cycles in Canada.

The perishability of services means that providers cannot store them for later use.