Exam 9: E-Commerce and Web 2.0

Like print advertising,advertising via Web 2.0 does not provide any indication of the actual impact of the ad.

The U.S.Census Bureau defines merchant companies as those that ________.

Heirlooms Ltd.uses an e-commerce application that enables it to match buyers and sellers and to support a competitive bidding process.Heirlooms Ltd.is a(n)________.

Document designers can create their own tags in XML.

HTML uses tags to define data elements for display or other purposes.

Customer service expenses usually decrease when a company moves to e-commerce.

All supply chains link up customers to retailers,who are linked to distributors,who are linked to manufacturers,who in turn,order from suppliers.

Providing software as a service is a good example of Web 2.0.

The obvious business applications for microblogging as listed in the text,include all of the following,EXCEPT ________.

HTML is ________.

The bullwhip effect is a phenomenon in which the variability in the size and timing of orders increases at each stage up the supply chain,from customer to supplier.

Recent research indicates that ratings and opinions of fellow customers are far more trusted than advertising.

HTML is associated with all of the following problems EXCEPT that ________.

In the three-tier architecture of e-commerce applications,the ________ tier consists of computers that run Web servers and process application programs.

What is meant by a "three-tier" server architecture?

A ________ is a Web site on which users can publish their opinions,just like a Web blog,but the opinions are restricted to small amounts of text,like Twitter's 140 characters.

There are inherent problems in using HTML as a means of sharing standard business documents because ________.

Price elasticity measures the amount that production rises or falls with changes in demand.

Programs running on the server tier computer that manage HTTP traffic are called Web servers.

A mark of the improved market efficiency of e-commerce is that it often leads to ________,which is the elimination of the middle layers in the supply chain.