Question 1

According to Porter,firms that do not follow a distinctive strategy:

Accepted Answer

A) will perform poorly in the competitive market. 
B) will build customer perceptions of superior product quality. 
C) will avoid direct confrontation with their major competitors. 
D) will operate within a broad product-market domain. 
A) will perform poorly in the competitive market. 
B) will build customer perceptions of superior product quality. 
C) will avoid direct confrontation with their major competitors. 
D) will operate within a broad product-market domain.

Question 2

In which of the following strategies is the probability of product-line breadth smaller than the average competitor?

Accepted Answer

A) Prospector 
B) Differentiated defender 
C) Low-cost defender 
D) Differentiated analyzer 
A) Prospector 
B) Differentiated defender 
C) Low-cost defender 
D) Differentiated analyzer

Question 3

The increased share of market that is an indicator of the success of an SBU's products and programs,is the primary objective of both New Edge Inc.and Cutting Edge Inc.If New Edge Inc.increases its market share by 10 percent during a given period,while Cutting Edge Inc.increases its market share by 2 percent,New Edge Inc.can be said to be more:

Accepted Answer

A) defensive. 
B) effective. 
C) of a cost leader. 
D) sensitive to the environment. 
A) defensive. 
B) effective. 
C) of a cost leader. 
D) sensitive to the environment.

Question 4

Michael Porter distinguishes three strategies that businesses pursue to gain and maintain competitive advantages in their various product-markets: (1)overall cost leadership;(2)differentiation;and (3)focus.

Accepted Answer

A) True 
 B)False

Question 5

Defenders rely more heavily on independent channel members such as manufacturer's representatives or wholesale distributors to distribute their products.

Accepted Answer

A) True 
 B)False

Question 6

Identify and describe the four types of business strategies identified by Miles and Snow.Provide an example of each from the fast-food industry,and describe how it illustrates the corresponding strategy.

Accepted Answer

Students' examples may vary.
Robert Mile

Question 7

Conditions are most favorable for an analyzer business strategy when:

Accepted Answer

A) the basic technology is fully developed and stable. 
B) the technology is in its inception stage. 
C) the industry's technology is relatively stable. 
D) the basic technology is well developed,but still evolving. 
A) the basic technology is fully developed and stable. 
B) the technology is in its inception stage. 
C) the industry's technology is relatively stable. 
D) the basic technology is well developed,but still evolving.

Question 8

Attempting to maintain tight control over the behavior of channel members is the most essential policy for:

Accepted Answer

A) prospectors who are exploring new markets. 
B) defenders who are trying to maintain strong positions in established markets. 
C) analyzers who are pursuing a low-cost policy. 
D) defenders who are in the process of switching to the prospector strategy. 
A) prospectors who are exploring new markets. 
B) defenders who are trying to maintain strong positions in established markets. 
C) analyzers who are pursuing a low-cost policy. 
D) defenders who are in the process of switching to the prospector strategy.

Question 9

The business strategy most likely to have been successful when cordless telephones were first introduced and began to grow as a market was that of the:

Accepted Answer

A) differentiated defender. 
B) low-cost defender. 
C) prospector. 
D) reactor. 
A) differentiated defender. 
B) low-cost defender. 
C) prospector. 
D) reactor.

Question 10

Tata Motors,an leading auto company in India,launched its low-priced car model,Nano,in the year 2009.It made the production of Nano possible by using lighter material and replacing expensive material with less expensive material wherever possible,without compromising on safety and environmental issues.Thus,with a successful implementation of its well-constructed strategy,it has strengthened and defended its share of the established market.The company has very successfully implemented the _____ strategy.

Accepted Answer

A) low-cost analyzer 
B) differentiated endorser 
C) high-cost reactor 
D) low-cost reactor 
A) low-cost analyzer 
B) differentiated endorser 
C) high-cost reactor 
D) low-cost reactor

Question 11

A low-cost defender strategy is usually not so effective in fragmented markets desiring customized offerings as it is in commodity industries.

Accepted Answer

A) True 
 B)False

Question 12

Speed,an automobile company,has a broad product range that includes cars as well as car accessories.It prioritizes new product and service development and innovation to meet new and changing customer needs and demands and to create new demands.It is constantly on the lookout for new opportunities and ensures that it is the "first mover" in new product and market areas.In the context of the Miles and Snow typology,this accurately exemplifies the _____ strategy.

Accepted Answer

A) prospector 
B) defender 
C) endorser 
D) reactor 
A) prospector 
B) defender 
C) endorser 
D) reactor

Question 13

Services can be experienced in advance of the sale,while goods cannot be experienced,or tested,before purchase.

Accepted Answer

A) True 
 B)False

Question 14

Prospector businesses are expected to outperform defenders on both new product development and market-share growth.

Accepted Answer

A) True 
 B)False

Question 15

One of the most common measures of adaptability is:

Accepted Answer

A) the number of successful new products introduced relative to competitors. 
B) profitability as a percent of sales. 
C) the percentage of sales accounted for by products introduced within the last six months. 
D) the change in market share during the current year. 
A) the number of successful new products introduced relative to competitors. 
B) profitability as a percent of sales. 
C) the percentage of sales accounted for by products introduced within the last six months. 
D) the change in market share during the current year.

Question 16

Which of the following is true of the reactor strategic type in the context of the Miles and Snow typology?

Accepted Answer

A) It responds primarily when forced to by environmental pressures. 
B) It has a well-defined competitive strategy. 
C) It is as willing to assume the risks of new-product development as its competitors. 
D) It has as consistent a product-market orientation as its competitors. 
A) It responds primarily when forced to by environmental pressures. 
B) It has a well-defined competitive strategy. 
C) It is as willing to assume the risks of new-product development as its competitors. 
D) It has as consistent a product-market orientation as its competitors.

Question 17

In which type of generic business-level strategy does a company attempt to avoid direct,head-on competition with its major competitors and concentrate,instead,on narrowly defined market niches?

Accepted Answer

A) Analyzer strategy 
B) Focus strategy 
C) Cost-leader strategy 
D) Differentiation strategy 
A) Analyzer strategy 
B) Focus strategy 
C) Cost-leader strategy 
D) Differentiation strategy

Question 18

Most businesses compete in a reasonably consistent way across all of their product-markets,whether their domain is broad or narrow.

Accepted Answer

A) True 
 B)False

Question 19

Identify the fundamental marketing difference between a differentiated analyzer and a differentiated defender.

Accepted Answer

Both firms are willing to adjust their m

Question 20

Automobile manufacturing is an appropriate example of an industry that uses analyzer strategy.

Accepted Answer

A) True 
 B)False

According to Porter,firms that do not follow a distinctive strategy:

In which of the following strategies is the probability of product-line breadth smaller than the average competitor?

Michael Porter distinguishes three strategies that businesses pursue to gain and maintain competitive advantages in their various product-markets: (1)overall cost leadership;(2)differentiation;and (3)focus.

Defenders rely more heavily on independent channel members such as manufacturer's representatives or wholesale distributors to distribute their products.

Identify and describe the four types of business strategies identified by Miles and Snow.Provide an example of each from the fast-food industry,and describe how it illustrates the corresponding strategy.

Conditions are most favorable for an analyzer business strategy when:

Attempting to maintain tight control over the behavior of channel members is the most essential policy for:

The business strategy most likely to have been successful when cordless telephones were first introduced and began to grow as a market was that of the:

A low-cost defender strategy is usually not so effective in fragmented markets desiring customized offerings as it is in commodity industries.

Services can be experienced in advance of the sale,while goods cannot be experienced,or tested,before purchase.

Prospector businesses are expected to outperform defenders on both new product development and market-share growth.

One of the most common measures of adaptability is:

Which of the following is true of the reactor strategic type in the context of the Miles and Snow typology?

In which type of generic business-level strategy does a company attempt to avoid direct,head-on competition with its major competitors and concentrate,instead,on narrowly defined market niches?

Most businesses compete in a reasonably consistent way across all of their product-markets,whether their domain is broad or narrow.

Identify the fundamental marketing difference between a differentiated analyzer and a differentiated defender.

Automobile manufacturing is an appropriate example of an industry that uses analyzer strategy.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 9: Business Strategies: a Foundation for Marketing Program Decisions

According to Porter,firms that do not follow a distinctive strategy:

In which of the following strategies is the probability of product-line breadth smaller than the average competitor?

Michael Porter distinguishes three strategies that businesses pursue to gain and maintain competitive advantages in their various product-markets: (1)overall cost leadership;(2)differentiation;and (3)focus.

Defenders rely more heavily on independent channel members such as manufacturer's representatives or wholesale distributors to distribute their products.

Identify and describe the four types of business strategies identified by Miles and Snow.Provide an example of each from the fast-food industry,and describe how it illustrates the corresponding strategy.

Conditions are most favorable for an analyzer business strategy when:

Attempting to maintain tight control over the behavior of channel members is the most essential policy for:

The business strategy most likely to have been successful when cordless telephones were first introduced and began to grow as a market was that of the:

A low-cost defender strategy is usually not so effective in fragmented markets desiring customized offerings as it is in commodity industries.

Services can be experienced in advance of the sale,while goods cannot be experienced,or tested,before purchase.

Prospector businesses are expected to outperform defenders on both new product development and market-share growth.

One of the most common measures of adaptability is:

Which of the following is true of the reactor strategic type in the context of the Miles and Snow typology?

In which type of generic business-level strategy does a company attempt to avoid direct,head-on competition with its major competitors and concentrate,instead,on narrowly defined market niches?

Most businesses compete in a reasonably consistent way across all of their product-markets,whether their domain is broad or narrow.

Identify the fundamental marketing difference between a differentiated analyzer and a differentiated defender.

Automobile manufacturing is an appropriate example of an industry that uses analyzer strategy.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters