Exam 9: Business Strategies: a Foundation for Marketing Program Decisions

Differentiated defenders cannot adhere to a policy of low competitive prices because:

Profitability as a percent of sales and return on investment are said to be measures of:

Miles and Snow classify business units into four strategic types.These are:

The category of business most likely to devote the largest proportion of resources to development of new product-markets is the _____ business.

Which types of executives would you expect to have the greatest power in prospector and low-cost defender organizations? Why?

Identify and describe the three primary performance dimensions of importance to business unit managers,and provide an example of each from the banking industry.

The generic business-level strategy which attempts to build customer perceptions of superior quality product,design or service is called:

Temptation,a fast food joint,offers a limited selection of pizzas.In spite of its narrow range and lack of experimentation with new products,it has established a strong position in the market owing to its consistent product-market orientation and superior product quality and service.In the context of the Miles and Snow typology,which of the following business strategies has been employed by Temptation?

Why are prospectors likely to devote a larger percentage of sales to trade promotions than are defender businesses?

Conditions are most likely to be favorable for a prospector business strategy during the _____ stage of the product life cycle.

All not-for-profit service organizations are concerned with producing and marketing a service as an adjunct to a physical product rather than marketing a service as their primary offering.

_____ are most likely to focus the bulk of their resources on preserving existing positions in established product-markets.

Conditions favor an analyzer strategy when there are a:

Strategic business units which have no clear strategy and do not have as consistent a product-market orientation as its competitors,are referred to as _____ in the Miles and Snow typology.

In the context of the primary performance dimensions,which dimensions are likely to be most important for the prospector firm and the defender firm? Give reasons to support your answer.

The difference between single-business and multi-SBU organizations is that in the case of smaller single-business firms:

Trade promotion expenses as percent of sales is higher relative to competitors in the case of:

Analyzer businesses usually operate in broad and rapidly changing domains where neither the technology nor customer segments are well established.

Businesses that compete in the global market almost always pursue a(n)_____ strategy.

Analyzer businesses are often in industries that are still growing or experiencing technological changes.