Question 1

Effectiveness is the success of a business's products and programs relative to those of its competitors in the market.

Accepted Answer

A) True 
 B)False

Question 2

Business strategies are primarily concerned with identifying viable business opportunities in the market.

Accepted Answer

A) True 
 B)False

Question 3

Differentiated defenders compete by offering more or better choices to customers than their competitors.

Accepted Answer

A) True 
 B)False

Question 4

Make a list of the different industries and market structures that are most likely to favor each of the business strategies identified by Miles and Snow.Justify your answer.

Accepted Answer

The answer of Make a list of the different industries...

Question 5

The sharing of operating facilities and programs may be an inappropriate approach to gaining synergy for businesses following a prospector strategy.

Accepted Answer

A) True 
 B)False

Question 6

If a company such as Volvo adds the all-wheel-drive technology to one of its car lines to exploit a growing market for luxury cars,while maintaining its position in the established markets,we can infer that the company follows the _____ strategic type.

Accepted Answer

A) high-cost prospector 
B) differentiated analyzer 
C) low-cost prospector 
D) differentiated endorser 
A) high-cost prospector 
B) differentiated analyzer 
C) low-cost prospector 
D) differentiated endorser

Question 7

Which of the following is true of the differentiated defender strategy?

Accepted Answer

A) Goals and objectives adaptability is extensive in the case of differentiated defender strategy. 
B) They are likely to produce lower returns as compared to low-cost defenders. 
C) Conditions are favorable for this strategy when a technology is in its inception stage. 
D) They compete by offering more or better choices to customers than do their competitors. 
A) Goals and objectives adaptability is extensive in the case of differentiated defender strategy. 
B) They are likely to produce lower returns as compared to low-cost defenders. 
C) Conditions are favorable for this strategy when a technology is in its inception stage. 
D) They compete by offering more or better choices to customers than do their competitors.

Question 8

Which type of strategy is particularly well-suited to an environment in which the industry is in the late growth or early maturity stage of the life cycle?

Accepted Answer

A) Differentiated defender 
B) Low-cost defender 
C) Analyzer 
D) Prospector 
A) Differentiated defender 
B) Low-cost defender 
C) Analyzer 
D) Prospector

Question 9

A _____ is defined as any activity or benefit that one party can offer to another that is essentially intangible and that does not result in the ownership of anything.

Accepted Answer

A) product 
B) service 
C) good 
D) merchandise 
A) product 
B) service 
C) good 
D) merchandise

Question 10

Efficiency is commonly measured by such items as sales growth relative to competitors or changes in market share.

Accepted Answer

A) True 
 B)False

Question 11

Discuss the appropriate condition for the successful implementation of the analyzer strategy.

Accepted Answer

The analyzer strategy is a hybrid.On the

Question 12

Evidence suggests that a substantial portion of businesses fall into the defender category.

Accepted Answer

A) True 
 B)False

Question 13

According to the Miles and Snow typology,the prospector strategic type:

Accepted Answer

A) is likely to be the "first mover" in new-product market areas. 
B) attempts to locate and maintain a secure niche in relatively stable product areas. 
C) attempts to maintain a stable,limited line of products. 
D) lacks a well-defined strategy. 
A) is likely to be the "first mover" in new-product market areas. 
B) attempts to locate and maintain a secure niche in relatively stable product areas. 
C) attempts to maintain a stable,limited line of products. 
D) lacks a well-defined strategy.

Question 14

A(n )_____ business attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product-markets.

Accepted Answer

A) analyzer 
B) reactor 
C) defender 
D) prospector 
A) analyzer 
B) reactor 
C) defender 
D) prospector

Question 15

A prospector strategy is particularly well suited to stable and static environments.

Accepted Answer

A) True 
 B)False

Question 16

When examined on a country-by-country basis,the same business unit might be viewed as pursuing different competitive strategies in different countries.

Accepted Answer

A) True 
 B)False

Question 17

In which of the following strategies is the technical sophistication of products always lesser relative to competitors?

Accepted Answer

A) Prospector strategy 
B) Differentiated defender strategy 
C) Low-cost defender strategy 
D) Differentiated reactor strategy 
A) Prospector strategy 
B) Differentiated defender strategy 
C) Low-cost defender strategy 
D) Differentiated reactor strategy

Question 18

Some firms that are technological leaders in their industries defend individual product-market entries as they mature,in the face of increasing competition and eroding margins.

Accepted Answer

A) True 
 B)False

Question 19

The success of an SBU's products and programs relative to its competitors in the marketplace is known as that SBU's:

Accepted Answer

A) adaptability. 
B) efficiency. 
C) effectiveness. 
D) return on sales. 
A) adaptability. 
B) efficiency. 
C) effectiveness. 
D) return on sales.

Question 20

A(n)_____ offering can rarely be experienced in advance of a sale while a(n)_____ offering can be tested before purchase.

Accepted Answer

A) intangible;tangible 
B) intangible;service 
C) tangible;intangible 
D) service;intangible 
A) intangible;tangible 
B) intangible;service 
C) tangible;intangible 
D) service;intangible

Effectiveness is the success of a business's products and programs relative to those of its competitors in the market.

Business strategies are primarily concerned with identifying viable business opportunities in the market.

Differentiated defenders compete by offering more or better choices to customers than their competitors.

Make a list of the different industries and market structures that are most likely to favor each of the business strategies identified by Miles and Snow.Justify your answer.

The sharing of operating facilities and programs may be an inappropriate approach to gaining synergy for businesses following a prospector strategy.

If a company such as Volvo adds the all-wheel-drive technology to one of its car lines to exploit a growing market for luxury cars,while maintaining its position in the established markets,we can infer that the company follows the _____ strategic type.

Which of the following is true of the differentiated defender strategy?

Which type of strategy is particularly well-suited to an environment in which the industry is in the late growth or early maturity stage of the life cycle?

A _____ is defined as any activity or benefit that one party can offer to another that is essentially intangible and that does not result in the ownership of anything.

Efficiency is commonly measured by such items as sales growth relative to competitors or changes in market share.

Discuss the appropriate condition for the successful implementation of the analyzer strategy.

Evidence suggests that a substantial portion of businesses fall into the defender category.

According to the Miles and Snow typology,the prospector strategic type:

A(n )_____ business attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product-markets.

A prospector strategy is particularly well suited to stable and static environments.

When examined on a country-by-country basis,the same business unit might be viewed as pursuing different competitive strategies in different countries.

In which of the following strategies is the technical sophistication of products always lesser relative to competitors?

Some firms that are technological leaders in their industries defend individual product-market entries as they mature,in the face of increasing competition and eroding margins.

The success of an SBU's products and programs relative to its competitors in the marketplace is known as that SBU's:

A(n)_ offering can rarely be experienced in advance of a sale while a(n)_ offering can be tested before purchase.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 9: Business Strategies: a Foundation for Marketing Program Decisions

Effectiveness is the success of a business's products and programs relative to those of its competitors in the market.

Business strategies are primarily concerned with identifying viable business opportunities in the market.

Differentiated defenders compete by offering more or better choices to customers than their competitors.

Make a list of the different industries and market structures that are most likely to favor each of the business strategies identified by Miles and Snow.Justify your answer.

The sharing of operating facilities and programs may be an inappropriate approach to gaining synergy for businesses following a prospector strategy.

If a company such as Volvo adds the all-wheel-drive technology to one of its car lines to exploit a growing market for luxury cars,while maintaining its position in the established markets,we can infer that the company follows the _____ strategic type.

Which of the following is true of the differentiated defender strategy?

Which type of strategy is particularly well-suited to an environment in which the industry is in the late growth or early maturity stage of the life cycle?

A _____ is defined as any activity or benefit that one party can offer to another that is essentially intangible and that does not result in the ownership of anything.

Efficiency is commonly measured by such items as sales growth relative to competitors or changes in market share.

Discuss the appropriate condition for the successful implementation of the analyzer strategy.

Evidence suggests that a substantial portion of businesses fall into the defender category.

According to the Miles and Snow typology,the prospector strategic type:

A(n )_____ business attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product-markets.

A prospector strategy is particularly well suited to stable and static environments.

When examined on a country-by-country basis,the same business unit might be viewed as pursuing different competitive strategies in different countries.

In which of the following strategies is the technical sophistication of products always lesser relative to competitors?

Some firms that are technological leaders in their industries defend individual product-market entries as they mature,in the face of increasing competition and eroding margins.

The success of an SBU's products and programs relative to its competitors in the marketplace is known as that SBU's:

A(n)_____ offering can rarely be experienced in advance of a sale while a(n)_____ offering can be tested before purchase.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

A(n)_ offering can rarely be experienced in advance of a sale while a(n)_ offering can be tested before purchase.