Question 1

Many international marketing efforts fail because ________.

Accepted Answer

A) the researcher cannot understand the language 
B) the relevant environmental factors are not taken into account 
C) the researcher is incompetent 
D) funds are not provided to conduct the research 
E) all of the above 
A) the researcher cannot understand the language 
B) the relevant environmental factors are not taken into account 
C) the researcher is incompetent 
D) funds are not provided to conduct the research 
E) all of the above B

Question 2

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

Accepted Answer

A) Problem definition 
B) Problem correction 
C) Hypotheses generation 
D) Research directive 
E) Problem audit 
A) Problem definition 
B) Problem correction 
C) Hypotheses generation 
D) Research directive 
E) Problem audit E

Question 3

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A) True 
 B)False  True

Question 4

Marketing and technological skills are considered elements of the environmental context.

Accepted Answer

A) True 
 B)False

Question 5

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, buyer behavior is a central component of the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 7

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

Accepted Answer

A) an analytical model 
B) a theory 
C) a hypothesis 
D) an objective 
E) broad-based research 
A) an analytical model 
B) a theory 
C) a hypothesis 
D) an objective 
E) broad-based research

Question 8

Qualitative research is based on large samples and involves statistical analysis.

Accepted Answer

A) True 
 B)False

Question 9

The problem confronting the decision maker is typically referred to as the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 10

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market, and the relevant environmental factors are not taken into account.

Accepted Answer

A) True 
 B)False

Question 11

In defining the problem and developing an approach, the researcher must be sensitive to the underlying cultural factors that influence consumption and purchase behavior.

Accepted Answer

A) True 
 B)False

Question 12

According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of all of the following EXCEPT ________.

Accepted Answer

A) discussions with the decision makers 
B) interviews with industry experts 
C) analysis of project costs 
D) analysis of secondary data 
A) discussions with the decision makers 
B) interviews with industry experts 
C) analysis of project costs 
D) analysis of secondary data

Question 13

________ are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A) Theories 
B) Models 
C) Experiments 
D) Hypotheses 
E) Scientific notations 
A) Theories 
B) Models 
C) Experiments 
D) Hypotheses 
E) Scientific notations

Question 14

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

Accepted Answer

A) True 
 B)False

Question 15

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is NOT a characteristic of a management decision problem?

Accepted Answer

A) focuses on symptoms 
B) asks what the decision maker needs to do 
C) is action oriented 
D) focused on the underlying causes 
E) All are characteristics of a management decision problem. 
A) focuses on symptoms 
B) asks what the decision maker needs to do 
C) is action oriented 
D) focused on the underlying causes 
E) All are characteristics of a management decision problem.

Question 17

In ________, the variables and their relationships are depicted in a diagram.

Accepted Answer

A) verbal models 
B) graphical models 
C) mathematical models 
D) technological models 
E) provisional models 
A) verbal models 
B) graphical models 
C) mathematical models 
D) technological models 
E) provisional models

Question 18

Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers. As his marketing research director, which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers?

Accepted Answer

A) qualitative research 
B) interviews with experts 
C) secondary data analysis 
D) discussions with Michael Dell 
E) composing the research design 
A) qualitative research 
B) interviews with experts 
C) secondary data analysis 
D) discussions with Michael Dell 
E) composing the research design

Question 19

________ are visual and pictorially represent the theory.

Accepted Answer

A) Graphical models 
B) Mathematical models 
C) Verbal models 
D) Technological models 
E) Cartoons 
A) Graphical models 
B) Mathematical models 
C) Verbal models 
D) Technological models 
E) Cartoons

Question 20

Which of the following is a characteristic of a management decision problem?

Accepted Answer

A) tends to focus on symptoms 
B) asks what the decision maker would do without the need for information 
C) focuses on the underlying causes 
D) occurs late in the research process 
E) all of the above 
A) tends to focus on symptoms 
B) asks what the decision maker would do without the need for information 
C) focuses on the underlying causes 
D) occurs late in the research process 
E) all of the above

Many international marketing efforts fail because ________.

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Marketing and technological skills are considered elements of the environmental context.

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

According to the text, buyer behavior is a central component of the environmental context of the problem.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

Qualitative research is based on large samples and involves statistical analysis.

The problem confronting the decision maker is typically referred to as the marketing research problem.

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market, and the relevant environmental factors are not taken into account.

In defining the problem and developing an approach, the researcher must be sensitive to the underlying cultural factors that influence consumption and purchase behavior.

According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of all of the following EXCEPT ________.

________ are statements about proposed relationships rather than merely questions to be answered.

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Which of the following is NOT a characteristic of a management decision problem?

In ________, the variables and their relationships are depicted in a diagram.

________ are visual and pictorially represent the theory.

Which of the following is a characteristic of a management decision problem?

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

Many international marketing efforts fail because ________.

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Marketing and technological skills are considered elements of the environmental context.

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

According to the text, buyer behavior is a central component of the environmental context of the problem.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

Qualitative research is based on large samples and involves statistical analysis.

The problem confronting the decision maker is typically referred to as the marketing research problem.

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market, and the relevant environmental factors are not taken into account.

In defining the problem and developing an approach, the researcher must be sensitive to the underlying cultural factors that influence consumption and purchase behavior.

According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of all of the following EXCEPT ________.

________ are statements about proposed relationships rather than merely questions to be answered.

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Which of the following is NOT a characteristic of a management decision problem?

In ________, the variables and their relationships are depicted in a diagram.

________ are visual and pictorially represent the theory.

Which of the following is a characteristic of a management decision problem?

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters