Question 1

Every potential nonprobability sample needs to have the same probability of selection.

Accepted Answer

A) True 
 B)False  False

Question 2

In sampling, an incident is the object or person about which or from which the information is desired.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following conditions does NOT favor the choice of using a sample over a census?

Accepted Answer

A) small budget 
B) Time available is short. 
C) Population size is large. 
D) Variance in the characteristic of interest is low. 
E) Cost of sampling error is high. 
A) small budget 
B) Time available is short. 
C) Population size is large. 
D) Variance in the characteristic of interest is low. 
E) Cost of sampling error is high. E

Question 4

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Accepted Answer

A) True 
 B)False

Question 5

A census can greatly decrease nonsampling error.

Accepted Answer

A) True 
 B)False

Question 6

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

Accepted Answer

A) elements 
B) cost 
C) sampling units 
D) time frame 
E) extent 
A) elements 
B) cost 
C) sampling units 
D) time frame 
E) extent

Question 7

An example of nonprobability sampling is interviewing people in malls.

Accepted Answer

A) True 
 B)False

Question 8

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A) Simple random sampling 
B) Quota sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Equivalent sampling 
A) Simple random sampling 
B) Quota sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Equivalent sampling

Question 9

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Accepted Answer

A) probability sampling techniques 
B) nonprobability sampling techniques 
C) stratified sampling 
D) cluster sampling 
E) semantic differential sampling 
A) probability sampling techniques 
B) nonprobability sampling techniques 
C) stratified sampling 
D) cluster sampling 
E) semantic differential sampling

Question 10

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

Accepted Answer

A) True 
 B)False

Question 11

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Accepted Answer

A) quota sampling 
B) snowball sampling 
C) stratified sampling 
D) cluster sampling 
E) respondent sampling 
A) quota sampling 
B) snowball sampling 
C) stratified sampling 
D) cluster sampling 
E) respondent sampling

Question 12

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

Accepted Answer

A) True 
 B)False

Question 13

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Accepted Answer

A) True 
 B)False

Question 14

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Accepted Answer

A) True 
 B)False

Question 15

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

Accepted Answer

A) Quota sampling 
B) Simple random sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Stratified sampling 
A) Quota sampling 
B) Simple random sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Stratified sampling

Question 16

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Accepted Answer

A) True 
 B)False

Question 17

A complete enumeration of the elements of a population or study objects is called a(n)________.

Accepted Answer

A) sample 
B) element 
C) census 
D) sampling unit 
E) count 
A) sample 
B) element 
C) census 
D) sampling unit 
E) count

Question 18

The target population should be defined in terms of elements, sample units, extent, and time frame.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT a common example of judgmental sampling?

Accepted Answer

A) test markets selected to determine the potential of a new product 
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company 
C) department stores selected to test new merchandising display 
D) mall intercept interviews conducted without qualifying the respondents 
E) precincts selected in voting behavior research 
A) test markets selected to determine the potential of a new product 
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company 
C) department stores selected to test new merchandising display 
D) mall intercept interviews conducted without qualifying the respondents 
E) precincts selected in voting behavior research

Question 20

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Accepted Answer

A) True 
 B)False

Every potential nonprobability sample needs to have the same probability of selection.

In sampling, an incident is the object or person about which or from which the information is desired.

Which of the following conditions does NOT favor the choice of using a sample over a census?

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

A census can greatly decrease nonsampling error.

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

An example of nonprobability sampling is interviewing people in malls.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

A complete enumeration of the elements of a population or study objects is called a(n)________.

The target population should be defined in terms of elements, sample units, extent, and time frame.

Which of the following is NOT a common example of judgmental sampling?

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Every potential nonprobability sample needs to have the same probability of selection.

In sampling, an incident is the object or person about which or from which the information is desired.

Which of the following conditions does NOT favor the choice of using a sample over a census?

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

A census can greatly decrease nonsampling error.

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

An example of nonprobability sampling is interviewing people in malls.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

A complete enumeration of the elements of a population or study objects is called a(n)________.

The target population should be defined in terms of elements, sample units, extent, and time frame.

Which of the following is NOT a common example of judgmental sampling?

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters