Exam 2: Defining the Marketing Research Problem and Developing an Approach

In a short essay, list and discuss at least three important issues that are discussed with decision makers when a problem audit is conducted.

(Essay)

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Question 61

General economic conditions are considered elements of the legal environment.

(True/False)

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Question 62

According to the text, the ________ is information oriented.

(Multiple Choice)

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Question 63

Problem audit is a comprehensive examination of a marketing department to identify fraud.

(True/False)

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Question 64

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

(Multiple Choice)

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Question 65

A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.

(Multiple Choice)

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Question 66

An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

(True/False)

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Question 67

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

(True/False)

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Question 68

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

(Multiple Choice)

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Question 69

To identify the underlying causes of the problem, the researcher should ________.

(Multiple Choice)

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Question 70

By focusing on each component of the problem, the research questions and hypotheses, the researcher can determine what information should be obtained.

(True/False)

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Question 71

The ________ asks what information is needed and how can it best be obtained.

(Multiple Choice)

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Question 72

Secondary data are data of secondary importance.

(True/False)

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Question 73

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

(Essay)

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Question 74

The researcher is ethically bound to define the problem so as to further the best interest of the research firm, rather than the interest of the client.

(True/False)

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Question 75

Specification of information needed is one of the components of the marketing research problem.

(True/False)

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Question 76

According to the text, primary data are an economical and quick source of background information.

(True/False)

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Question 77

In a short essay, discuss the differences between primary and secondary data. Include a specific example of each to support your answer.

(Essay)

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Question 78

In a short essay, discuss the characteristics of research questions and a hypothesis.

(Essay)

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Question 79

The researcher can determine what information should be obtained by focusing on ________.

(Multiple Choice)

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Question 80

Showing 61 - 80 of 103

In a short essay, list and discuss at least three important issues that are discussed with decision makers when a problem audit is conducted.

General economic conditions are considered elements of the legal environment.

According to the text, the ________ is information oriented.

Problem audit is a comprehensive examination of a marketing department to identify fraud.

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.

An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

To identify the underlying causes of the problem, the researcher should ________.

By focusing on each component of the problem, the research questions and hypotheses, the researcher can determine what information should be obtained.

The ________ asks what information is needed and how can it best be obtained.

Secondary data are data of secondary importance.

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

The researcher is ethically bound to define the problem so as to further the best interest of the research firm, rather than the interest of the client.

Specification of information needed is one of the components of the marketing research problem.

According to the text, primary data are an economical and quick source of background information.

In a short essay, discuss the differences between primary and secondary data. Include a specific example of each to support your answer.

In a short essay, discuss the characteristics of research questions and a hypothesis.

The researcher can determine what information should be obtained by focusing on ________.

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

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