Question 1

The management decision problem is ________.

Accepted Answer

A) the shakeup of the management 
B) the problem confronting the decision maker 
C) how to boost the stock price 
D) how to meet objectives 
E) how to please stockholders 
A) the shakeup of the management 
B) the problem confronting the decision maker 
C) how to boost the stock price 
D) how to meet objectives 
E) how to please stockholders

Question 2

While every step in a marketing research project is important, research design formulation is the most important step.

Accepted Answer

A) True 
 B)False

Question 3

A statement of the management decision problem and a broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

Accepted Answer

A) True 
 B)False

Question 4

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

Accepted Answer

A) True 
 B)False

Question 5

The political environment is a factor that comprises the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 6

________ tend to be less structured and to have smaller samples than large-scale surveys.

Accepted Answer

A) Mail surveys 
B) Pilot surveys 
C) Online surveys 
D) Census surveys 
E) Telephone surveys 
A) Mail surveys 
B) Pilot surveys 
C) Online surveys 
D) Census surveys 
E) Telephone surveys

Question 7

The resume of the decision maker is one of the issues discussed with the decision maker during the problem audit.

Accepted Answer

A) True 
 B)False

Question 8

Secondary data are data collected for some purpose other than the problem at hand.

Accepted Answer

A) True 
 B)False

Question 9

A hypothesis is a possible answer to a ________.

Accepted Answer

A) management decision problem 
B) marketing research problem 
C) theory 
D) research question 
E) none of the above 
A) management decision problem 
B) marketing research problem 
C) theory 
D) research question 
E) none of the above

Question 10

According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of ________.

Accepted Answer

A) secondary data analysis 
B) experimentation 
C) budgeting of the project 
D) scheduling of the project 
E) all of the above 
A) secondary data analysis 
B) experimentation 
C) budgeting of the project 
D) scheduling of the project 
E) all of the above

Question 11

The ________ provides a useful framework for interacting with the decision maker and identifying the underlying causes of the problem.

Accepted Answer

A) problem audit 
B) management problem 
C) problem definition 
D) research presentation 
E) none of the above 
A) problem audit 
B) management problem 
C) problem definition 
D) research presentation 
E) none of the above

Question 12

In a short essay, discuss the differences between a management decision problem and a marketing research problem.

Accepted Answer

The management decision problem asks wha

Question 13

________ are refined statements of the specific components of the problem.

Accepted Answer

A) Research questions 
B) Theories 
C) Hypotheses 
D) Experiments 
E) Scientific information 
A) Research questions 
B) Theories 
C) Hypotheses 
D) Experiments 
E) Scientific information

Question 14

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

Accepted Answer

A) True 
 B)False

Question 15

Analysis of blogs and Facebook postings revealed to Dell that many customers who purchased its computers were having issues with service support.

Accepted Answer

A) True 
 B)False

Question 16

The marketing research problem asks the question, ________.

Accepted Answer

A) how can we increase market share 
B) how can we increase sales and profits 
C) what information is needed and how can it best be obtained 
D) how can we save money 
E) where do we go from here 
A) how can we increase market share 
B) how can we increase sales and profits 
C) what information is needed and how can it best be obtained 
D) how can we save money 
E) where do we go from here

Question 17

All of the following represent factors that comprise the environmental context of the problem EXCEPT ________.

Accepted Answer

A) resources of the firm 
B) objectives of the decision maker 
C) accounting practices used by the firm twenty years ago 
D) economic environment 
E) constraints of the firm 
A) resources of the firm 
B) objectives of the decision maker 
C) accounting practices used by the firm twenty years ago 
D) economic environment 
E) constraints of the firm

Question 18

According to the text, ________ are an economical and quick source of background information.

Accepted Answer

A) primary data 
B) virtual data 
C) secondary data 
D) observational data 
E) all of the above 
A) primary data 
B) virtual data 
C) secondary data 
D) observational data 
E) all of the above

Question 19

It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problems at hand.

Accepted Answer

A) True 
 B)False

Question 20

Of which two objectives must the researcher have a clear understanding?

Accepted Answer

A) market share and profitability 
B) daily and weekly 
C) financial and non-financial 
D) return on investment and return on equity 
E) of the organization and of the decision maker 
A) market share and profitability 
B) daily and weekly 
C) financial and non-financial 
D) return on investment and return on equity 
E) of the organization and of the decision maker

The management decision problem is ________.

While every step in a marketing research project is important, research design formulation is the most important step.

A statement of the management decision problem and a broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

The political environment is a factor that comprises the environmental context of the problem.

________ tend to be less structured and to have smaller samples than large-scale surveys.

The resume of the decision maker is one of the issues discussed with the decision maker during the problem audit.

Secondary data are data collected for some purpose other than the problem at hand.

A hypothesis is a possible answer to a ________.

According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of ________.

The ________ provides a useful framework for interacting with the decision maker and identifying the underlying causes of the problem.

In a short essay, discuss the differences between a management decision problem and a marketing research problem.

________ are refined statements of the specific components of the problem.

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

Analysis of blogs and Facebook postings revealed to Dell that many customers who purchased its computers were having issues with service support.

The marketing research problem asks the question, ________.

All of the following represent factors that comprise the environmental context of the problem EXCEPT ________.

According to the text, ________ are an economical and quick source of background information.

It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problems at hand.

Of which two objectives must the researcher have a clear understanding?

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

The management decision problem is ________.

While every step in a marketing research project is important, research design formulation is the most important step.

A statement of the management decision problem and a broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

The political environment is a factor that comprises the environmental context of the problem.

________ tend to be less structured and to have smaller samples than large-scale surveys.

The resume of the decision maker is one of the issues discussed with the decision maker during the problem audit.

Secondary data are data collected for some purpose other than the problem at hand.

A hypothesis is a possible answer to a ________.

According to the problem definition and approach development process as given in the text, the tasks involved in problem definition consist of ________.

The ________ provides a useful framework for interacting with the decision maker and identifying the underlying causes of the problem.

In a short essay, discuss the differences between a management decision problem and a marketing research problem.

________ are refined statements of the specific components of the problem.

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

Analysis of blogs and Facebook postings revealed to Dell that many customers who purchased its computers were having issues with service support.

The marketing research problem asks the question, ________.

All of the following represent factors that comprise the environmental context of the problem EXCEPT ________.

According to the text, ________ are an economical and quick source of background information.

It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problems at hand.

Of which two objectives must the researcher have a clear understanding?

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters