Question 1

________ is an application of a controlled experiment done in limited, but carefully selected, test markets.

Accepted Answer

A) Random sampling 
B) Parallel sampling 
C) Experimentation 
D) Selective control sampling 
E) Test marketing 
A) Random sampling 
B) Parallel sampling 
C) Experimentation 
D) Selective control sampling 
E) Test marketing

Question 2

Consumers are good examples of dependent variables.

Accepted Answer

A) True 
 B)False

Question 3

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following can be symbolized as: 
Where,
X = the exposure of a group to an independent variable, treatment, event, the effects of which are to be determined
O = the process of observation or measurement of the dependent variable on the test units or group of units
R = the random assignment of test units or groups to separate treatments
CG = control group EG = experimental group

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) posttest-only control group design 
D) static group design 
E) Pretest-posttest control group design 
A) one-shot case study 
B) one-group pretest-posttest design 
C) posttest-only control group design 
D) static group design 
E) Pretest-posttest control group design

Question 5

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Accepted Answer

A) True 
 B)False

Question 6

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Accepted Answer

A) True 
 B)False

Question 7

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

Accepted Answer

A) True 
 B)False

Question 8

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) before-and-after study 
A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) before-and-after study

Question 9

Causality refers to when the occurrence of X causes the occurrence of Y.

Accepted Answer

A) True 
 B)False

Question 10

A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Accepted Answer

A) True 
 B)False

Question 11

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT one of the three types of preexperimental designs?

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) All are preexperimental designs. 
A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) All are preexperimental designs.

Question 13

________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

Accepted Answer

A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) Concurrent designs 
A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) Concurrent designs

Question 14

A static group involves a prior measurement of the test units.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are good examples of dependent variables EXCEPT ________.

Accepted Answer

A) sales 
B) consumers 
C) profits 
D) market shares 
E) attitudes 
A) sales 
B) consumers 
C) profits 
D) market shares 
E) attitudes

Question 16

A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Accepted Answer

A) multiple time series design 
B) posttest-only control group design 
C) factorial design 
D) one-shot case study 
E) interaction design 
A) multiple time series design 
B) posttest-only control group design 
C) factorial design 
D) one-shot case study 
E) interaction design

Question 17

A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Accepted Answer

A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) perceptual environment 
A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) perceptual environment

Question 18

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) X-file 
A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) X-file

Question 19

Which of the following is a way of controlling extraneous variables?

Accepted Answer

A) randomization 
B) personalization 
C) quality control 
D) extraneous control 
E) analysis 
A) randomization 
B) personalization 
C) quality control 
D) extraneous control 
E) analysis

Question 20

________ allow for the statistical control and analysis of external variables.

Accepted Answer

A) Quasi-experimental designs 
B) True experimental designs 
C) Statistical designs 
D) Preexperimental designs 
E) One-shot case studies 
A) Quasi-experimental designs 
B) True experimental designs 
C) Statistical designs 
D) Preexperimental designs 
E) One-shot case studies

________ is an application of a controlled experiment done in limited, but carefully selected, test markets.

Consumers are good examples of dependent variables.

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Causality refers to when the occurrence of X causes the occurrence of Y.

A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Which of the following is NOT one of the three types of preexperimental designs?

________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

A static group involves a prior measurement of the test units.

All of the following are good examples of dependent variables EXCEPT ________.

A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Which of the following is a way of controlling extraneous variables?

________ allow for the statistical control and analysis of external variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

________ is an application of a controlled experiment done in limited, but carefully selected, test markets.

Consumers are good examples of dependent variables.

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Causality refers to when the occurrence of X causes the occurrence of Y.

A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Which of the following is NOT one of the three types of preexperimental designs?

________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

A static group involves a prior measurement of the test units.

All of the following are good examples of dependent variables EXCEPT ________.

A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Which of the following is a way of controlling extraneous variables?

________ allow for the statistical control and analysis of external variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters