Question 1

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Accepted Answer

A) True 
 B)False

Question 2

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

Accepted Answer

A) True 
 B)False

Question 3

The internal and external validity of field experiments conducted overseas is generally higher than in the United States.

Accepted Answer

A) True 
 B)False

Question 4

All of the following are good examples of independent variables EXCEPT ________.

Accepted Answer

A) price levels 
B) package designs 
C) advertising themes 
D) sales 
E) gender 
A) price levels 
B) package designs 
C) advertising themes 
D) sales 
E) gender

Question 5

According to the text, experiments can be described in terms of interdependent variables.

Accepted Answer

A) True 
 B)False

Question 6

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation
Ii) Time order of occurrence of variables
Iii) Absence of other possible causal factors
Iv) Sterile measurement environment

Accepted Answer

A) (i) 
B) (i), (iii), and (iv) 
C) (ii)and (iii) 
D) (i)and (iv) 
E) (i), (ii), and (iii) 
A) (i) 
B) (i), (iii), and (iv) 
C) (ii)and (iii) 
D) (i)and (iv) 
E) (i), (ii), and (iii)

Question 7

Variables other than the independent variables that influence the response of the test units are called ________.

Accepted Answer

A) interdependent variables 
B) dependent variables 
C) extraneous variables 
D) concurrent variables 
E) influence variables 
A) interdependent variables 
B) dependent variables 
C) extraneous variables 
D) concurrent variables 
E) influence variables

Question 8

Individuals, organizations, or other entities whose responses to independent variables or treatments being studied are called ________.

Accepted Answer

A) hypotheses 
B) independent variables 
C) test units 
D) dependent variables 
E) corollaries 
A) hypotheses 
B) independent variables 
C) test units 
D) dependent variables 
E) corollaries

Question 9

The one-group pretest-posttest design is a design that involves randomization of the test units.

Accepted Answer

A) True 
 B)False

Question 10

Individuals, organizations, or other entities whose response to independent variables or treatments is being studied are called test units.

Accepted Answer

A) True 
 B)False

Question 11

Field experiments feature which of the following?

Accepted Answer

A) realistic environment 
B) low control 
C) high external validity 
D) A and C 
E) A, B, and C 
A) realistic environment 
B) low control 
C) high external validity 
D) A and C 
E) A, B, and C

Question 12

In a short essay, define internal validity and external validity and discuss the difference between each type of validity.

Accepted Answer

a. Internal validity refers to wh

Question 13

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) construct condition design 
A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) construct condition design

Question 14

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

Accepted Answer

A) R X₁ O₁ R X₂ O₂ 
B) R X₁ O₁ O₂ X₂ O₃ 
C) X O₁ O₂ X O₁ O₂ 
D) R X₁ O₁ R X₁ O₁ 
A) R X₁ O₁ R X₂ O₂ 
B) R X₁ O₁ O₂ X₂ O₃ 
C) X O₁ O₂ X O₁ O₂ 
D) R X₁ O₁ R X₁ O₁

Question 15

In a short essay, discuss the difference between laboratory and field experimentation.

Accepted Answer

a. A laboratory environment is an

Question 16

Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

Accepted Answer

A) variation 
B) probability 
C) reliability 
D) validity 
E) measurement 
A) variation 
B) probability 
C) reliability 
D) validity 
E) measurement

Question 17

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

Accepted Answer

A) True 
 B)False

Question 18

According to the text, factorial designs are the most common statistical designs.

Accepted Answer

A) True 
 B)False

Question 19

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.

Accepted Answer

A) experiment 
B) test unit 
C) hypothesis 
D) theory 
E) manipulation measurement 
A) experiment 
B) test unit 
C) hypothesis 
D) theory 
E) manipulation measurement

Question 20

________ allow for the statistical control and analysis of external variables.

Accepted Answer

A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) External variable designs 
A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) External variable designs

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

The internal and external validity of field experiments conducted overseas is generally higher than in the United States.

All of the following are good examples of independent variables EXCEPT ________.

According to the text, experiments can be described in terms of interdependent variables.

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

Variables other than the independent variables that influence the response of the test units are called ________.

Individuals, organizations, or other entities whose responses to independent variables or treatments being studied are called ________.

The one-group pretest-posttest design is a design that involves randomization of the test units.

Individuals, organizations, or other entities whose response to independent variables or treatments is being studied are called test units.

Field experiments feature which of the following?

In a short essay, define internal validity and external validity and discuss the difference between each type of validity.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

In a short essay, discuss the difference between laboratory and field experimentation.

Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

According to the text, factorial designs are the most common statistical designs.

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.

________ allow for the statistical control and analysis of external variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

The internal and external validity of field experiments conducted overseas is generally higher than in the United States.

All of the following are good examples of independent variables EXCEPT ________.

According to the text, experiments can be described in terms of interdependent variables.

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

Variables other than the independent variables that influence the response of the test units are called ________.

Individuals, organizations, or other entities whose responses to independent variables or treatments being studied are called ________.

The one-group pretest-posttest design is a design that involves randomization of the test units.

Individuals, organizations, or other entities whose response to independent variables or treatments is being studied are called test units.

Field experiments feature which of the following?

In a short essay, define internal validity and external validity and discuss the difference between each type of validity.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

In a short essay, discuss the difference between laboratory and field experimentation.

Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

According to the text, factorial designs are the most common statistical designs.

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.

________ allow for the statistical control and analysis of external variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters