Exam 8: Questionnaire and Form Design

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Open-ended questions that respondents answer in their own words are called ________.

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT ________.

Questions that prespecify the set of response alternatives and the response format are called ________.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

An open-ended question is a structured question with only two response alternatives, such as yes or no.

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

Which of the following is NOT an objective of a questionnaire?

In a short essay, list the ten steps to designing the ideal questionnaire.

Basic information is the most important aspect of a marketing research study.

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents, what might he/she do to make the respondent more willing to respond? Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer)to clarify your response.

Classification information is considered most sensitive and, therefore, should appear at the very end of the questionnaire.

Collecting demographic information that can be used in direct mail campaigns is mentioned in the text as a specific objective of a questionnaire.

Which of the words below, when used in a question, tend to be confusing to respondents?

Which of the following is NOT a popular form of structured question?

Open-ended is a popular form of structured question.

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.