Question 1

Forms for recording observational data are more difficult to construct than questionnaires.

Accepted Answer

A) True 
 B)False

Question 2

According to the text, a single question that attempts to cover two issues is called a ________.

Accepted Answer

A) filtered question 
B) double-barreled question 
C) random question 
D) coefficient question 
E) two-issue query 
A) filtered question 
B) double-barreled question 
C) random question 
D) coefficient question 
E) two-issue query

Question 3

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) True 
 B)False

Question 4

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Accepted Answer

A) True 
 B)False

Question 5

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Accepted Answer

A) Who 
B) What 
C) When 
D) Where 
E) Why 
A) Who 
B) What 
C) When 
D) Where 
E) Why

Question 7

According to the text, at what point are telephone interviews considered to be too long?

Accepted Answer

A) over 10 minutes 
B) over 15 minutes 
C) over 20 minutes 
D) over 25 minutes 
E) over 30 minutes 
A) over 10 minutes 
B) over 15 minutes 
C) over 20 minutes 
D) over 25 minutes 
E) over 30 minutes

Forms for recording observational data are more difficult to construct than questionnaires.

According to the text, a single question that attempts to cover two issues is called a ________.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

According to the text, at what point are telephone interviews considered to be too long?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

Forms for recording observational data are more difficult to construct than questionnaires.

According to the text, a single question that attempts to cover two issues is called a ________.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

According to the text, at what point are telephone interviews considered to be too long?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters