Exam 8: Negative Messages

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Which of the following negative messages is an example of one that should use the direct plan?

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A letter is the best way to convey negative information of high importance.

(True/False)
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The manager of Stop and Shop has completed interviews of five applicants for evening cashier.Mr.Jon Bonner was hired because he had more experience as a cashier than the other candidates and had also been a shore patrol officer in the navy and, therefore, was aware of security issues that the evening shift presents and how to deal safely with them.As manager, write an unsolicited negative news letter that you can send to the other four applicants to notify them that they were not selected.Follow the direct plan or modified indirect plan for your message.

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What is one of the most important aspects of the indirect plan?

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One way to de-emphasize the negative information is to place it in a dependent clause.

(True/False)
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Trying to maintain neutrality in the opening of a negative message is unethical.

(True/False)
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In an adjustment refusal message, you may refuse the claim but still try to sell the customer more merchandise or service.

(True/False)
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All negative messages should be composed using the indirect plan.

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All receivers respond favorably to the indirect plan when it is used for presenting negative information.

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The best way to implement the requirement that de-emphasis techniques be used in the negative information is to

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One purpose of the friendly close is to move the receiver's mind away from the negative information.

(True/False)
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How can a writer build goodwill in the friendly close of a negative message?

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Identify and describe the five specific parts of the indirect plan.

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Use de-emphasis techniques when presenting the negative information.

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Discuss whether it is best to state the negative information explicitly or implicitly.

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The friendly close should not include anything that reminds the receiver of negative information given in the message.

(True/False)
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If the opening buffer and logical explanation are effective, the receiver will

(Multiple Choice)
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The negative information section of a negative message should

(Multiple Choice)
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A negative message is any message that is unpleasant, disappointing, or unfavorable in the mind of the receiver.

(True/False)
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Which of the following statements is NOT an advantage of the indirect plan?

(Multiple Choice)
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