Exam 3: Market Segmentation and Strategic Targeting

It is often stated that while ________ determine consumers' need for products and the ability to buy them,________ and consumers' values explain buyers' purchase decisions and the choices they make within the buying options available to them.

In reference to consumer characteristics,________ stem from consumer's physical,social,and psychological characteristics,whereas ________ are a function of usage behaviors.

In the VALS typology,thinkers are motivated by ideals and tend to have high resources.They tend to be well educated and actively seek out information in the decision-making process.This segment tends to prefer ________.

Whether or not consumers need to be informed about a product relates to consumers' ________.

Climate is a basis of geographic segmentation.

Most marketers prefer to target consumer segments that are relatively ________.

Identify and discuss the five strategic brand benefits that facilitate benefit segmentation.

The fact that salsa outsells ketchup in the southwest,and that Jif peanut butter is preferred in the Midwest over Skippy,is an example of why ________ segmentation is used.

Marketers use segmentation research to identify the most appropriate media in which to place advertisements.

The process of dividing a market into distinct subsets of consumers with common needs or characteristics is known as ________.

Personality and sociocultural values are consumer-rooted,fact-based forms of segmentation.

Differentiated marketing is a highly appropriate segmentation strategy for ________.

Segmenting on the basis of cultural heritage can be useful because members of the same culture tend to ________.

Describe and give examples of consumer-rooted versus consumption-specific bases for segmentation.

Compared with other hybrid segmentations,microtargeting stands out because the very large number and diverse origins of the sources used to classify people.

________ information is often the most accessible and cost-effective way to identify a target market.

What personality traits do consumer innovators tend to display,and how can marketers leverage those traits to help launch new products?

Which of the following is most likely to successfully follow a mass-marketing strategy?

In the VALS typology,innovators are successful,take-charge people with high self-esteem.Because they have such abundant resources,they exhibit all three primary motivations in varying degrees.They are change leaders and are the most receptive to new ideas and technologies.This segment tends to prefer ________.

Describe the two components of brand loyalty.