Exam 11: Preparing Effective Business Reports and Persuasive Business Proposals

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This proposal would be an internal proposal for change: it would be addressed to the decision makers at the company and would request funding for the purchase of the iPads. Your proposal will be strongest if you make a business case for this purchase, showing why this action would be good for your company and how it makes business sense. In this case, providing the realtors with portable access to the database while out with clients could allow them to find more properties on the fly that meet the client's specifications without returning to the office. This would be especially useful if clients' needs evolved after viewing some properties and realtors could continue down the path to finding what they really want without losing momentum. It would also allow realtors to answer questions about properties while out without having to call someone who may or may not be available, and may or may not know the answer. It will also give a savvy, cutting-edge reputation to the office for their realtors to possess these devices. The proposal should show the budget, which should include expenses involved with purchasing the devices, installing necessary software, any training required, etc. Any research that showed that clients are more likely to close a transaction while they are "hot" on the trail could be attached. Any other uses for the devices could also be discussed. Since your audience is not expecting your proposal, the organization should be indirect. This will enable you to convince the audience of the opportunity that you believe exists, and which you believe the purchase of iPads will take advantage of. End your proposal with a request for action, for example a meeting to discuss the proposal.