Exam 9: Communicating Bad-News Messages

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Which of the following buffers would be the best choice to use in your opening remarks?

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C

Stacey runs a small technology company. She has tried every way she can to keep all her staff, but her business is losing money and she has no alternative but to let several employees go. These workers are professional, loyal, and highly effective, but Stacey can no longer bear the expense of their salaries and benefits. She feels terrible about letting these employees go, and even somewhat guilty that she couldn't improve the bottom line enough to save their jobs. As the business is a technology company, much of the communication is done via email, text messaging, etc. How would you advise Stacey to convey to the employees that they are fired?

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Despite the fact that the employees at the technology company do much of their communication via email and text messaging, this would not be the preferred way to fire the employees. Firing via a text message or email is impersonal and rude, and a face-to-face approach is preferred. In this case, Stacey runs a small business and can meet with the employees face-to-face; in some situations when many workers are let go from a big company, such meetings may need to occur over the phone. In deciding whether to use the direct or indirect approach, one must consider whether the layoffs are expected or will come as a surprise. Do the employees know that the company is in such bad financial shape? Has Stacey been vocal about feeling the need to let staff go but fighting it as much as she can? If the news is unexpected, the indirect approach is preferred to put the situation in context for the employees and let them know that this is not a decision Stacey has made lightly. Giving the employees the introductory information will help them understand that this action was a last resort for Stacey and that she fought against it for a long time. She should be sure to let them know that this is not a reflection of their performance, but due strictly to the financial situation of the company. She should, however, be sure to phrase the bad news clearly. The employees should know that they are terminated, and that there is no chance of changing this decision. Stacey can close by letting the employees know that she will be happy to give them positive recommendations when they seek new work, and alert them if she learns of any jobs in their industry.

Evaluating a bad-news message ________.

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A buffer is an introductory sentence or paragraph that leads up to and softens the bad-news message.

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After your supervisor agrees that an apology should be drafted, you do some research on what elements should be included in an effective apology. Your research shows that companies that successfully communicate about mistakes often include all of the following elements in their apologies EXCEPT ________.

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Discuss FOF's letter in light of the four goals of delivering bad news.

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Trevon has considered his situation and has already decided what information he must include in the bad-news email he is about to draft. However, he is now stuck trying to decide whether he should jump right in with the bad news or build up to it gradually. Trevon is engaged in which stage of the ACE process?

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Which of the following is NOT true about the indirect organizational plan?

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You had to let a client know that her portfolio experienced losses. Which of the following would be the best choice to use in the closing of your message?

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One of the four goals of delivering bad news is to ________.

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Discuss how the legal liabilities of bad news might be affected by the delivery of this message.

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In which of the following situations is the direct organizational method NOT the preferred way to deliver a bad-news message?

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Your company was responsible for an error that was not harmful but inconvenienced customers and cost them time and money. -Under these circumstances, an apology ________.

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To remain competitive, businesses need to ________.

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Which of the following questions is NOT part of the analyzing stage of the ACE process for delivering bad news?

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When a company must deny a customer request, which of the following is most important to maintaining a positive relationship?

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Angelina has to reject an employee's request for time off and is trying to determine the best medium to deliver this message. She is also thinking about what the employee's reaction will be, and if there is anything she can say to soften the bad news. Angelina is engaged in which stage of the ACE process for delivering bad-news messages?

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A coworker asks for your help on a project but you are busy with other responsibilities and won't be able to assist her. Which of the following is the most accurate statement about this situation?

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Galaxy Foods, a large manufacturer of snack products, learns that some of the items it labels as nut-free may actually have been contaminated by tree nuts. A press release expressing this news needs to be drafted and the PR department decides to use the indirect approach. This approach ________.

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Which of the following statements about buffer statements is NOT true?

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