Question 1

Which of the following is a risk of social commerce?

Accepted Answer

A) Brand awareness 
B) Problem identification 
C) Quality of comments 
D) None of the above are risks 
A) Brand awareness 
B) Problem identification 
C) Quality of comments 
D) None of the above are risks

Question 2

The Organizational, Relationship, and Contact Analyzer (ORCA)was first tested in __________.

Accepted Answer

A) Afghanistan 
B) Chicago 
C) New York 
D) Los Angeles 
A) Afghanistan 
B) Chicago 
C) New York 
D) Los Angeles

Question 3

List the two marketing processes for which social computing is particularly useful. Explain how social media sites can be used in these processes using real-world examples.

Accepted Answer

1)Advertising
a.Social advertisements -

Question 4

Discuss five benefits of social commerce for businesses with some real-world examples.

Accepted Answer

-Another avenue for selling products - D

Question 5

Companies like Mercedes-Benz, Starbucks, and Nokia use ____________ for their marketing campaigns in China.

Accepted Answer

A) Facebook 
B) Twitter 
C) Renren 
D) Weibo 
A) Facebook 
B) Twitter 
C) Renren 
D) Weibo

Question 6

Craigslist is an example of a_____________.

Accepted Answer

A) Peer-to-peer shopping model 
B) Rating, review, and recommendation site 
C) Shopping community 
D) Social marketplace 
A) Peer-to-peer shopping model 
B) Rating, review, and recommendation site 
C) Shopping community 
D) Social marketplace

Question 7

Ratings and reviews typically come from customers, experts, and sponsors.

Accepted Answer

A) True 
 B)False

Question 8

________________________________ is an inclusive term for the use of social computing in business.

Accepted Answer

The answer of ________________________________ is an inclusive term for the...

Question 9

Groupon is an example of ___________.

Accepted Answer

A) a rating site 
B) group shopping 
C) a shopping community 
D) a social marketplace 
A) a rating site 
B) group shopping 
C) a shopping community 
D) a social marketplace

Question 10

Which of the following is NOT a use of enterprise social networks?

Accepted Answer

A) Social collaboration 
B) Social hacking 
C) Social intelligence 
D) Social publishing 
A) Social collaboration 
B) Social hacking 
C) Social intelligence 
D) Social publishing

Question 11

Compared to physical crime, online theft is ____________ likely to become public knowledge because companies __________.

Accepted Answer

A) less; know they won't be able to keep it a secret and worry about how much money could be stolen from their customers 
B) less; worry that the disclosure will inflict more damage than the theft by frightening away customers 
C) more; know they won't be able to keep it a secret and worry about how much money could be stolen from their customers 
D) more; worry that the disclosure will inflict more damage than the theft by frightening away customers 
A) less; know they won't be able to keep it a secret and worry about how much money could be stolen from their customers 
B) less; worry that the disclosure will inflict more damage than the theft by frightening away customers 
C) more; know they won't be able to keep it a secret and worry about how much money could be stolen from their customers 
D) more; worry that the disclosure will inflict more damage than the theft by frightening away customers

Question 12

Social commerce refers to the delivery of electronic commerce activities and transactions through ____________________.

Accepted Answer

The answer of Social commerce refers to the delivery of...

Question 13

Given how much YouTube viewership is increasing every year, people predict YouTube will kill television.

Accepted Answer

A) True 
 B)False

Question 14

The "Trip to Europe: Cancelled" case illustrates the damage posts on Twitter can have.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an example of using LinkedIn for market research?

Accepted Answer

A) Obtain feedback from followers on advertising campaigns or market research. 
B) Following what a company is saying and following what everyone is saying back. 
C) Test market your messages, giving people 2-3 options and asking fans which one they prefer and why. 
D) Solicit advice regarding a topic or issue by going to specific groups. 
A) Obtain feedback from followers on advertising campaigns or market research. 
B) Following what a company is saying and following what everyone is saying back. 
C) Test market your messages, giving people 2-3 options and asking fans which one they prefer and why. 
D) Solicit advice regarding a topic or issue by going to specific groups.

Question 16

The country where social media has the greatest influence on purchasing decisions is __________.

Accepted Answer

A) China 
B) Japan 
C) South Korea 
D) US 
A) China 
B) Japan 
C) South Korea 
D) US

Question 17

One major benefit for businesses of social networking is that customers can assist other customers in online forums.

Accepted Answer

A) True 
 B)False

Question 18

Peer-to-peer shopping models encourage ________ and include sites like __________.

Accepted Answer

A) collaborative consumption; Amazon, Epinions, Buzzillions 
B) collaborative consumption; Zipcar, Airbnb, LendingClub 
C) honest communication between consumers; Amazon, Epinions, Buzzillions 
D) honest communication between consumers; Zipcar, Airbnb, LendingClub 
A) collaborative consumption; Amazon, Epinions, Buzzillions 
B) collaborative consumption; Zipcar, Airbnb, LendingClub 
C) honest communication between consumers; Amazon, Epinions, Buzzillions 
D) honest communication between consumers; Zipcar, Airbnb, LendingClub

Question 19

Which of the following is NOT a way Krebs currently makes money?

Accepted Answer

A) Identifying cyber-criminals 
B) Giving speeches about security 
C) Taking on data-mining projects for financial companies 
D) Blogging for the Washington Post 
A) Identifying cyber-criminals 
B) Giving speeches about security 
C) Taking on data-mining projects for financial companies 
D) Blogging for the Washington Post

Question 20

Which of the following is a business-to-business sharing firm?

Accepted Answer

A) Amazon 
B) LinkedIn 
C) LiquidSpace 
D) Zipcar 
A) Amazon 
B) LinkedIn 
C) LiquidSpace 
D) Zipcar

Which of the following is a risk of social commerce?

The Organizational, Relationship, and Contact Analyzer (ORCA)was first tested in __________.

List the two marketing processes for which social computing is particularly useful. Explain how social media sites can be used in these processes using real-world examples.

Discuss five benefits of social commerce for businesses with some real-world examples.

Companies like Mercedes-Benz, Starbucks, and Nokia use ____________ for their marketing campaigns in China.

Craigslist is an example of a_____________.

Ratings and reviews typically come from customers, experts, and sponsors.

________________________________ is an inclusive term for the use of social computing in business.

Groupon is an example of ___________.

Which of the following is NOT a use of enterprise social networks?

Compared to physical crime, online theft is __ likely to become public knowledge because companies .

Social commerce refers to the delivery of electronic commerce activities and transactions through ____________________.

Given how much YouTube viewership is increasing every year, people predict YouTube will kill television.

The "Trip to Europe: Cancelled" case illustrates the damage posts on Twitter can have.

Which of the following is an example of using LinkedIn for market research?

The country where social media has the greatest influence on purchasing decisions is __________.

One major benefit for businesses of social networking is that customers can assist other customers in online forums.

Peer-to-peer shopping models encourage and include sites like __.

Which of the following is NOT a way Krebs currently makes money?

Which of the following is a business-to-business sharing firm?

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Information Systems Within the Organization

Customer Relationship Management and Supply Chain Management

Business Analytics

Acquiring Information Systems and Applications

Technology Guide 1 : Hardware

Technology Guide 2 : Software

Technology Guide 3 : Fundamentals of Relational Database Operations

Technology Guide 4 : Intelligent Systems

Filters

Exam 9: Social Computing

Which of the following is a risk of social commerce?

The Organizational, Relationship, and Contact Analyzer (ORCA)was first tested in __________.

List the two marketing processes for which social computing is particularly useful. Explain how social media sites can be used in these processes using real-world examples.

Discuss five benefits of social commerce for businesses with some real-world examples.

Companies like Mercedes-Benz, Starbucks, and Nokia use ____________ for their marketing campaigns in China.

Craigslist is an example of a_____________.

Ratings and reviews typically come from customers, experts, and sponsors.

________________________________ is an inclusive term for the use of social computing in business.

Groupon is an example of ___________.

Which of the following is NOT a use of enterprise social networks?

Compared to physical crime, online theft is ____________ likely to become public knowledge because companies __________.

Social commerce refers to the delivery of electronic commerce activities and transactions through ____________________.

Given how much YouTube viewership is increasing every year, people predict YouTube will kill television.

The "Trip to Europe: Cancelled" case illustrates the damage posts on Twitter can have.

Which of the following is an example of using LinkedIn for market research?

The country where social media has the greatest influence on purchasing decisions is __________.

One major benefit for businesses of social networking is that customers can assist other customers in online forums.

Peer-to-peer shopping models encourage ________ and include sites like __________.

Which of the following is NOT a way Krebs currently makes money?

Which of the following is a business-to-business sharing firm?

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Information Systems Within the Organization

Customer Relationship Management and Supply Chain Management

Business Analytics

Acquiring Information Systems and Applications

Technology Guide 1 : Hardware

Technology Guide 2 : Software

Technology Guide 3 : Fundamentals of Relational Database Operations

Technology Guide 4 : Intelligent Systems

Filters

Compared to physical crime, online theft is __ likely to become public knowledge because companies .

Peer-to-peer shopping models encourage and include sites like __.