Exam 9: Social Computing

__________________ refer(s)to word-of-mouth advertising.

What do job coaches recommend for how much time you should spend on different activities when looking for a job? Given the tips in the book, explain how you plan on using your time online when you start looking for a job. Why do you think it is important to focus on these particular things?

Social capital refers to the number of _____________________ a person has within and between social networks.

Which of the following is a benefit of social commerce?

____________________________________ is when companies utilize social computing tools to obtain feedback from customers.

Blogs are often inaccurate even though they quickly bring current, breaking news to the public more effectively than traditional news stations.

Luxury brands often use ________________ to dispose of special-run, sample, overstock, or liquidation goods.

Which of the following is TRUE of Snapchat?

Snapchat was designed to _____________.

HR departments use social computing applications ______________ their organizations.

YouTube executives consider traditional television a __________ business and YouTube a ___________ business.

According to Krebs, most profit-seeking cybercriminals live in ___________.

_______________________ is a method of electronic commerce that takes all of the key aspects of social networks and focuses them on buying things.

One risk of social media is that ________ percent of individuals contribute __________ of the content.

In 2013, YouTube viewership ___________ by ___________ percent.

Which of the following is an example of using Facebook for market research?

Conversational marketing helps with the marketing process of _____________.

Papa John's Pizza fired a cashier for a racist comment on a receipt that was posted on _____________; the chairman and CEO posted an apology on ___________.