Question 1

The Organizational, Relationship, and Contact Analyzer (ORCA)begins by __________.

Accepted Answer

A) assigning a numerical probability to particular affiliations 
B) linking people who have been arrested 
C) singling out influential individuals 
D) analyzing data from informants 
A) assigning a numerical probability to particular affiliations 
B) linking people who have been arrested 
C) singling out influential individuals 
D) analyzing data from informants

Question 2

Snapchat began to catch on in ___________ with ______________ being its first users.

Accepted Answer

A) 2011; college students 
B) 2011; high school students 
C) 2014; college students 
D) 2014; high school students 
A) 2011; college students 
B) 2011; high school students 
C) 2014; college students 
D) 2014; high school students

Question 3

List and describe the five Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have five examples).

Accepted Answer

1)Tagging - keyword or term that describ

Question 4

While Weibo has been widely successful for marketing efforts in the past, it may not be that way in the future since the Chinese government has started jailing many microbloggers for their dissenting voices online.

Accepted Answer

A) True 
 B)False

Question 5

To be a passive job seeker, you need to _____________.

Accepted Answer

A) Blog frequently 
B) Maintain online profiles that accurately reflect your background and skills 
C) Scan online social networks and blogs frequently for open jobs 
D) Use Bullhorn Reach software to search jobs on eight different social networks simultaneously 
A) Blog frequently 
B) Maintain online profiles that accurately reflect your background and skills 
C) Scan online social networks and blogs frequently for open jobs 
D) Use Bullhorn Reach software to search jobs on eight different social networks simultaneously

Question 6

Which of the following is an example of using Twitter for market research?

Accepted Answer

A) Obtain feedback from followers on advertising campaigns or market research. 
B) Take advantage of the tools that enable you to find people in the industries in which they operate. 
C) Test market your messages, giving people 2-3 options and asking fans which one they prefer and why. 
D) Solicit advice regarding a topic or issue by going to specific groups. 
A) Obtain feedback from followers on advertising campaigns or market research. 
B) Take advantage of the tools that enable you to find people in the industries in which they operate. 
C) Test market your messages, giving people 2-3 options and asking fans which one they prefer and why. 
D) Solicit advice regarding a topic or issue by going to specific groups.

Question 7

Which of the following is used to conduct market research?

Accepted Answer

A) Social advertisements 
B) Social intelligence 
C) Sponsored stories 
D) Viral marketing 
A) Social advertisements 
B) Social intelligence 
C) Sponsored stories 
D) Viral marketing

Question 8

Which of the following is FALSE of Weibo?

Accepted Answer

A) It is exactly like Twitter, except it is in China. 
B) It has a much larger market penetration in China than Twitter does in the US. 
C) It has a 140 character limit like Twitter but also allows users to add pictures, videos, and hyperlinks. 
D) It enables users to watch videos and view pictures seamlessly instead of clicking on hyperlinks like Twitter. 
A) It is exactly like Twitter, except it is in China. 
B) It has a much larger market penetration in China than Twitter does in the US. 
C) It has a 140 character limit like Twitter but also allows users to add pictures, videos, and hyperlinks. 
D) It enables users to watch videos and view pictures seamlessly instead of clicking on hyperlinks like Twitter.

Question 9

_____________ involves obtaining feedback from customers.

Accepted Answer

A) Conversational marketing 
B) Social influence 
C) Social intelligence 
D) Viral marketing 
A) Conversational marketing 
B) Social influence 
C) Social intelligence 
D) Viral marketing

Question 10

Customers _____________________ because of Web 2.0.

Accepted Answer

A) are less empowered 
B) are more empowered 
C) have seen no difference 
D) are generally happier 
A) are less empowered 
B) are more empowered 
C) have seen no difference 
D) are generally happier

Question 11

RSS speeds up response time on web pages.

Accepted Answer

A) True 
 B)False

Question 12

One key feature of __________________ is the ability to remix applications and data.

Accepted Answer

A) Web 1.0 
B) Web 2.0 
C) Web 3.0 
D) None of the above 
A) Web 1.0 
B) Web 2.0 
C) Web 3.0 
D) None of the above

Question 13

Social networking sites help businesses identify problems quickly so they can alleviate customer anger.

Accepted Answer

A) True 
 B)False

Question 14

Privacy is often invaded through social networks.

Accepted Answer

A) True 
 B)False

Question 15

Marketing research is easier using online versus traditional methods.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is FALSE of customer empowerment?

Accepted Answer

A) Customers know how to use the wisdom and power of crowds to their benefit. 
B) Customers are still not entirely sure how to interact with companies online. 
C) Customers have elevated expectations concerning their experiences with companies. 
D) Customers are not just purchasers but advocates and influencers. 
A) Customers know how to use the wisdom and power of crowds to their benefit. 
B) Customers are still not entirely sure how to interact with companies online. 
C) Customers have elevated expectations concerning their experiences with companies. 
D) Customers are not just purchasers but advocates and influencers.

Question 17

In the "Trip to Europe: Cancelled" case, the daughter's post on Facebook ___________.

Accepted Answer

A) was considered retaliation, so the court reversed the ruling 
B) was generic enough that it had no impact on the court's ruling 
C) was a violation of the confidentiality agreement, but it still wasn't bad enough to have an impact on the ruling 
D) was a violation of the confidentiality agreement, so the court reversed the ruling 
A) was considered retaliation, so the court reversed the ruling 
B) was generic enough that it had no impact on the court's ruling 
C) was a violation of the confidentiality agreement, but it still wasn't bad enough to have an impact on the ruling 
D) was a violation of the confidentiality agreement, so the court reversed the ruling

Question 18

Facebook is rapidly growing in Africa because it doesn't have any competition.

Accepted Answer

A) True 
 B)False

Question 19

What are the benefits and drawbacks of social computing? As someone about to enter the marketplace, how can social computing impact your future job prospects? NOTE: this second question is not as subjective as it may appear; in other words, there are wrong answers to this question.

Accepted Answer

Benefits:
-Combining social behavior wit

Question 20

Which of the following is TRUE of online job sites?

Accepted Answer

A) The vast majority of senior-level positions in the US are now listed only online. 
B) They are the fastest, least expensive, and most efficient method to connect employers and potential employees. 
C) The best site for starting the process of finding a job is CareerBuilder.com. 
D) While they are a little expensive to use, they are more than worth it. 
A) The vast majority of senior-level positions in the US are now listed only online. 
B) They are the fastest, least expensive, and most efficient method to connect employers and potential employees. 
C) The best site for starting the process of finding a job is CareerBuilder.com. 
D) While they are a little expensive to use, they are more than worth it.

The Organizational, Relationship, and Contact Analyzer (ORCA)begins by __________.

Snapchat began to catch on in _ with ____ being its first users.

List and describe the five Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have five examples).

While Weibo has been widely successful for marketing efforts in the past, it may not be that way in the future since the Chinese government has started jailing many microbloggers for their dissenting voices online.

To be a passive job seeker, you need to _____________.

Which of the following is an example of using Twitter for market research?

Which of the following is used to conduct market research?

Which of the following is FALSE of Weibo?

_____________ involves obtaining feedback from customers.

Customers _____________________ because of Web 2.0.

RSS speeds up response time on web pages.

One key feature of __________________ is the ability to remix applications and data.

Social networking sites help businesses identify problems quickly so they can alleviate customer anger.

Privacy is often invaded through social networks.

Marketing research is easier using online versus traditional methods.

Which of the following is FALSE of customer empowerment?

In the "Trip to Europe: Cancelled" case, the daughter's post on Facebook ___________.

Facebook is rapidly growing in Africa because it doesn't have any competition.

What are the benefits and drawbacks of social computing? As someone about to enter the marketplace, how can social computing impact your future job prospects? NOTE: this second question is not as subjective as it may appear; in other words, there are wrong answers to this question.

Which of the following is TRUE of online job sites?

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Information Systems Within the Organization

Customer Relationship Management and Supply Chain Management

Business Analytics

Acquiring Information Systems and Applications

Technology Guide 1 : Hardware

Technology Guide 2 : Software

Technology Guide 3 : Fundamentals of Relational Database Operations

Technology Guide 4 : Intelligent Systems

Filters

Exam 9: Social Computing

The Organizational, Relationship, and Contact Analyzer (ORCA)begins by __________.

Snapchat began to catch on in ___________ with ______________ being its first users.

List and describe the five Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have five examples).

While Weibo has been widely successful for marketing efforts in the past, it may not be that way in the future since the Chinese government has started jailing many microbloggers for their dissenting voices online.

To be a passive job seeker, you need to _____________.

Which of the following is an example of using Twitter for market research?

Which of the following is used to conduct market research?

Which of the following is FALSE of Weibo?

_____________ involves obtaining feedback from customers.

Customers _____________________ because of Web 2.0.

RSS speeds up response time on web pages.

One key feature of __________________ is the ability to remix applications and data.

Social networking sites help businesses identify problems quickly so they can alleviate customer anger.

Privacy is often invaded through social networks.

Marketing research is easier using online versus traditional methods.

Which of the following is FALSE of customer empowerment?

In the "Trip to Europe: Cancelled" case, the daughter's post on Facebook ___________.

Facebook is rapidly growing in Africa because it doesn't have any competition.

What are the benefits and drawbacks of social computing? As someone about to enter the marketplace, how can social computing impact your future job prospects? NOTE: this second question is not as subjective as it may appear; in other words, there are wrong answers to this question.

Which of the following is TRUE of online job sites?

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Information Systems Within the Organization

Customer Relationship Management and Supply Chain Management

Business Analytics

Acquiring Information Systems and Applications

Technology Guide 1 : Hardware

Technology Guide 2 : Software

Technology Guide 3 : Fundamentals of Relational Database Operations

Technology Guide 4 : Intelligent Systems

Filters

Snapchat began to catch on in _ with ____ being its first users.