Exam 10: Visual Communication

A key to an effective outdoor board is eye-stopping graphics.

Layout design only serves an aesthetic purpose.

Which of the following is NOT considered a process color?

Quick,miniature,preliminary sketches are known as ________.

Undifferentiated products with low inherent interest can be distinguished by linking the product with visual associations representing lifestyles and types of users.

A video technique in which one object gradually changes into another is called ________.

A print advertisement for Hyatt is dominated by the image of a woman sitting on a pristine beach,gazing out at a calm ocean.Text below the image reads "Hyatt.You're more than welcome." The ad also includes a Hyatt website address.Which type of layout does this ad use?

Which of the following is NOT an aspect of typeface selection that designers must work with?

Which of the following layouts uses a single dominant visual that occupies about 60 to 70 percent of the ad's space?

A basic design principle is "Less is more."

Explain why an illustration might be easier to understand than a photograph.

What colors should an art director use to bring a friendly tone to an ad?

When an art director creates storyboards that reflect the eventual positions of the camera,she is engaged in ________.

A brand icon is the imprint used for immediate identification of a brand or company.

Banner ads are designed more like outdoor boards than like conventional print ads.

Refer to the following passage to answer the questions below. Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so it would like to keep the costs of production as low as possible. This means that the creation of original art in the ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old. -Considering that the client does not want to pay for original visuals to be included in the ads,how will Kimberly get the visuals she needs to get attention and to set the tone for the ads?

Rahim is an art director developing an advertising campaign for a new online multiplayer game.The advertisement will feature actual actors moving through the animated universe alongside avatars from the game.During which part of production will the actors be inserted into the digital universe?

Which of the following is a characteristic of the "Beautiful Messy" style?

Explain why it is important in advertising to balance creativity with responsibility to a brand's image.

Explain how printers use screens to create the illusion of shades of colors.