Question 1

The final version of a television commercial with the sound and film mixed together is called a(n)________.

Accepted Answer

A)  interlock 
B)  answer print 
C)  release print 
D)  dubbed print 
E)  rush print 
A)  interlock 
B)  answer print 
C)  release print 
D)  dubbed print 
E)  rush print

Question 2

In effective advertising,the visuals work together with the words to present the creative concept.

Accepted Answer

A) True 
 B)False

Question 3

Full-color images are reproduced using four distinctive shades of ink in a process called ________.

Accepted Answer

A)  full-color printing 
B)  four-color printing 
C)  tint blocking 
D)  offset printing 
E)  color transferring 
A)  full-color printing 
B)  four-color printing 
C)  tint blocking 
D)  offset printing 
E)  color transferring

Question 4

A block of color that is printed solid and screened with black to create a shade is known as a tint-block.

Accepted Answer

A) True 
 B)False

Question 5

In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?

Accepted Answer

A)  thumbnail sketches 
B)  photoboards 
C)  mechanicals 
D)  rough layouts 
E)  semicomps 
A)  thumbnail sketches 
B)  photoboards 
C)  mechanicals 
D)  rough layouts 
E)  semicomps

Question 6

The two general types of printed images are photographs and illustrations.

Accepted Answer

A) True 
 B)False

Question 7

The way elements are positioned to lead the eye through a print ad is known as ________.

Accepted Answer

A)  dominance 
B)  balance 
C)  movement 
D)  KISS 
E)  simplicity 
A)  dominance 
B)  balance 
C)  movement 
D)  KISS 
E)  simplicity

Question 8

The ________ has responsibility for the actual filming of the TV commercial.

Accepted Answer

A)  editor 
B)  art director 
C)  producer 
D)  director 
E)  arranger 
A)  editor 
B)  art director 
C)  producer 
D)  director 
E)  arranger

Question 9

A second color used in addition to black-and-white is known as ________.

Accepted Answer

A)  mono color 
B)  single color 
C)  spot color 
D)  limited color 
E)  contrast color 
A)  mono color 
B)  single color 
C)  spot color 
D)  limited color 
E)  contrast color

Question 10

Adreena wants to make consumers think of antiques with her photograph for a print advertisement for handcrafted furniture.Adreena should use a sepia tone for the photograph.

Accepted Answer

A) True 
 B)False

Question 11

Based on the Facets Model of Effects,which of the following is the LEAST likely reason to use visuals in advertising?

Accepted Answer

A)  to anchor associations 
B)  to cement belief 
C)  to communicate quickly 
D)  to replace copy 
E)  to tell interesting stories 
A)  to anchor associations 
B)  to cement belief 
C)  to communicate quickly 
D)  to replace copy 
E)  to tell interesting stories

Question 12

The use of ________ lends a dignity and sophistication to a visual.

Accepted Answer

A)  full color 
B)  spot color 
C)  blue and yellow 
D)  red and orange 
E)  black and white 
A)  full color 
B)  spot color 
C)  blue and yellow 
D)  red and orange 
E)  black and white

Question 13

Which of the following is NOT included in the art director's toolkit for print advertising?

Accepted Answer

A)  photos 
B)  illustrations 
C)  typefaces 
D)  layout 
E)  dubbing 
A)  photos 
B)  illustrations 
C)  typefaces 
D)  layout 
E)  dubbing

Question 14

Architectural choices in a store that reflect the personality of its brand are part of ________.

Accepted Answer

A)  environmental design 
B)  composition 
C)  mechanicals 
D)  visual storytelling 
E)  layout 
A)  environmental design 
B)  composition 
C)  mechanicals 
D)  visual storytelling 
E)  layout

Question 15

Images from collections of copyright-free art that anyone who buys the service can use are known as ________.

Accepted Answer

A)  sepia images 
B)  die-cut images 
C)  process images 
D)  public art 
E)  clip art 
A)  sepia images 
B)  die-cut images 
C)  process images 
D)  public art 
E)  clip art

Question 16

Which of the following is a type of film production that creates the illusion of depth?

Accepted Answer

A)  stop motion 
B)  stop action 
C)  claymation 
D)  slow motion 
E)  3-D 
A)  stop motion 
B)  stop action 
C)  claymation 
D)  slow motion 
E)  3-D

Question 17

Stan is a copywriter and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique should they use?

Accepted Answer

A)  creative aerobics 
B)  thought listing 
C)  "drawing on the right side of the brain" 
D)  visualization 
E)  image transfer 
A)  creative aerobics 
B)  thought listing 
C)  "drawing on the right side of the brain" 
D)  visualization 
E)  image transfer

Question 18

Kindrella is trying to convey a natural,no-nonsense tone in a print ad.Which of the following color(s)should she use in the ad?

Accepted Answer

A)  earth tones 
B)  pastels 
C)  black and white 
D)  red and blue 
E)  red and yellow 
A)  earth tones 
B)  pastels 
C)  black and white 
D)  red and blue 
E)  red and yellow

Question 19

During a television commercial shoot,which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

Accepted Answer

A)  grip 
B)  gaffer 
C)  camera crew 
D)  shoot clerk 
E)  mixer 
A)  grip 
B)  gaffer 
C)  camera crew 
D)  shoot clerk 
E)  mixer

Question 20

Full-color images are reproduced using four distinctive shades of ink called ________.

Accepted Answer

A)  process colors 
B)  primary colors 
C)  basic colors 
D)  halftones 
E)  tint blocks 
A)  process colors 
B)  primary colors 
C)  basic colors 
D)  halftones 
E)  tint blocks

The final version of a television commercial with the sound and film mixed together is called a(n)________.

In effective advertising,the visuals work together with the words to present the creative concept.

Full-color images are reproduced using four distinctive shades of ink in a process called ________.

A block of color that is printed solid and screened with black to create a shade is known as a tint-block.

In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?

The two general types of printed images are photographs and illustrations.

The way elements are positioned to lead the eye through a print ad is known as ________.

The ________ has responsibility for the actual filming of the TV commercial.

A second color used in addition to black-and-white is known as ________.

Adreena wants to make consumers think of antiques with her photograph for a print advertisement for handcrafted furniture.Adreena should use a sepia tone for the photograph.

Based on the Facets Model of Effects,which of the following is the LEAST likely reason to use visuals in advertising?

The use of ________ lends a dignity and sophistication to a visual.

Which of the following is NOT included in the art director's toolkit for print advertising?

Architectural choices in a store that reflect the personality of its brand are part of ________.

Images from collections of copyright-free art that anyone who buys the service can use are known as ________.

Which of the following is a type of film production that creates the illusion of depth?

Stan is a copywriter and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique should they use?

Kindrella is trying to convey a natural,no-nonsense tone in a print ad.Which of the following color(s)should she use in the ad?

During a television commercial shoot,which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

Full-color images are reproduced using four distinctive shades of ink called ________.

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Public Relations

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters

Exam 10: Visual Communication

The final version of a television commercial with the sound and film mixed together is called a(n)________.

In effective advertising,the visuals work together with the words to present the creative concept.

Full-color images are reproduced using four distinctive shades of ink in a process called ________.

A block of color that is printed solid and screened with black to create a shade is known as a tint-block.

In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?

The two general types of printed images are photographs and illustrations.

The way elements are positioned to lead the eye through a print ad is known as ________.

The ________ has responsibility for the actual filming of the TV commercial.

A second color used in addition to black-and-white is known as ________.

Adreena wants to make consumers think of antiques with her photograph for a print advertisement for handcrafted furniture.Adreena should use a sepia tone for the photograph.

Based on the Facets Model of Effects,which of the following is the LEAST likely reason to use visuals in advertising?

The use of ________ lends a dignity and sophistication to a visual.

Which of the following is NOT included in the art director's toolkit for print advertising?

Architectural choices in a store that reflect the personality of its brand are part of ________.

Images from collections of copyright-free art that anyone who buys the service can use are known as ________.

Which of the following is a type of film production that creates the illusion of depth?

Stan is a copywriter and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique should they use?

Kindrella is trying to convey a natural,no-nonsense tone in a print ad.Which of the following color(s)should she use in the ad?

During a television commercial shoot,which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

Full-color images are reproduced using four distinctive shades of ink called ________.

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Public Relations

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters