Exam 10: Visual Communication

The Institute for Outdoor Advertising (IOA)recommends several tips for designers.Discuss two of them.

Arthur works at an advertising agency and is in charge of the visual look of the message,both in print and TV,and how it communicates mood,product qualities,and psychological appeals.He makes decisions about whether to use art or photography in print,film or animation in television,and what type of artistic style to use.He was trained in graphic design and designs ads,but he rarely creates the finished art.What is Arthur's job title?

________ creates a raised surface on paper,and ________ creates a depressed image in paper.

A ________ layout may have art,but it is either embedded in the copy or placed in a subordinate position.

The primary function of ________ is to convey the words of the message.

A major television commercial production company is seeking summer interns.The jobs students would fill are called grip and script clerk.In which stage of the television production process will these roles be found,and what can you expect to do if you take either of these positions?

The use of black in an advertisement conveys a natural,no-nonsense feel.

Dailies are rough versions of the commercial assembled from cuts of the raw film footage.

Rough versions of the commercial assembled from cuts of the raw film footage are known as ________.

A ________ layout combines lots of elements to deliberately create a busy image.

Lisa writes original music and sometimes writes the lyrics along with the music for radio and television commercials.What is Lisa's role in TV and radio production?

Mmmints,the maker of a line of breath mints,is launching a new flavor.The company's agency has created an advertisement that includes a flavor strip,which will allow consumers to experience the taste of the new product.This advertisement is an example of a(n)________.

Words are generally better than visuals at getting and keeping attention.

Which design principle describes how all of the elements in an ad come together?

The ________ of type refers to how easy it is to perceive the letters.

Explain the two ways videographers and photographers handle composition.

Refer to the following passage to answer the questions below. A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that "doctors have been concerned about your weight all your life." The baby's face gradually turns into that of a woman who is attractive yet overweight, and the copy says, "Meridia can help-just ask your doctor." Then the scene shifts, rather abruptly, to the name of the prescription medication. -The art director wants to purchase a previously recorded image of a baby's face rather than go through the process of casting and abiding by all the regulations for working with minors.What could the art director use?

A four-color,full-page advertisement for a sale at a local retailer appeared in the Sunday newspaper.The ad featured several images of products that would be on sale.The color images,however,were somewhat blurry.Which of the following best explains why the images were blurry?

Compare and contrast functional and aesthetic needs in design.

A contemporary style of layout that can be read starting at any point in the image is known as ________.