Exam 10: Visual Communication

Explain what layout means,and compare the common ad layouts the art director might use.

Designers of outdoor advertising should make the relationship between foreground and background as obvious as possible.

The art director's toolkit for print advertising includes the photos,illustrations,typeface,color,and layout of the proposed ad.

Billboards that use revolving panels that change messages periodically are known as ________.

What are the two general types of printed images?

The ________ develops the storyboard and establishes the look of the commercial.

Refer to the following passage to answer the questions below. Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so it would like to keep the costs of production as low as possible. This means that the creation of original art in the ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old. -Kimberly is considering using mostly copy in her ad since financial services is a complex topic and the market is interested in knowing detailed information.Describe the layout you would suggest.

Stop motion and claymation are two types of animation.

For impact,colors on a billboard should have maximum ________.

What term refers to the postproduction process of assembling the various pieces of the film into the same sequence as the storyboard?

A plan that imposes order and at the same time creates an arrangement that is aesthetically pleasing in a print ad is called a(n)________.

John is designing a website for a client.What does he need to know about designing the navigation of the website to make it easy to use?

The result of the editor's initial work is called an interlock,which is a preliminary edited version of the story that is created when the editor chooses the best shots and assembles them to create a scene.

A(n)________ is the imprint used for immediate identification of a brand or company.

A circus layout combines lots of elements-art,type,color-to deliberately create a busy,jumbled image.

The layout stage in which the elements are assembled in their final position for reproduction is known as a comprehensive.

Discuss the challenge that was facing the creative team for the Altoids campaign described in the chapter's opening vignette.

The four major steps in the production of a national television commercial are message design,preproduction,the shoot,and postproduction.

Refer to the following passage to answer the questions below. Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so it would like to keep the costs of production as low as possible. This means that the creation of original art in the ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old. -Kimberly is considering using visuals of matched or proportional sizes.Name and describe the appropriate layout she should use.

Photographs are considered which type of printed image?