Question 1

What makes Web design different from print design?

Accepted Answer

Web design is different from p

Question 2

A layout that uses a number of visuals of matched or proportional sizes is known as ________.

Accepted Answer

A)  picture window 
B)  nonlinear 
C)  dominant type 
D)  panel or grid 
E)  symmetrical 
A)  picture window 
B)  nonlinear 
C)  dominant type 
D)  panel or grid 
E)  symmetrical

Question 3

A print advertisement for Bloomingdale's features seven separate photographs of products for a trip to the beach,including sunglasses and a beach bag.The largest image in the ad is a photograph of a famous surfer.The headline for the ad appears above the photographs,and smaller text providing details on the products and the sale appears below the photographs.Which type of layout does this ad use?

Accepted Answer

A)  picture window 
B)  circus 
C)  panel 
D)  nonlinear 
E)  dominant type 
A)  picture window 
B)  circus 
C)  panel 
D)  nonlinear 
E)  dominant type

Question 4

Moving an inanimate object a bit at a time and filming it frame by frame is known as ________.

Accepted Answer

A)  stop motion 
B)  stop action 
C)  micro filming 
D)  slow motion 
E)  step motion 
A)  stop motion 
B)  stop action 
C)  micro filming 
D)  slow motion 
E)  step motion

Question 5

As you're flipping through the newspaper,your eye catches a bright blue graphic in an ad for a new restaurant.This ad uses ________ to attract attention.

Accepted Answer

A)  off-set printing 
B)  tip-ins 
C)  color separation 
D)  four-color printing 
E)  spot color 
A)  off-set printing 
B)  tip-ins 
C)  color separation 
D)  four-color printing 
E)  spot color

Question 6

Color that aligns exactly with the image in a print ad is said to be ________.

Accepted Answer

A)  registered 
B)  offset 
C)  halftoned 
D)  debossed 
E)  continuously toned 
A)  registered 
B)  offset 
C)  halftoned 
D)  debossed 
E)  continuously toned

Question 7

The process printers use to reduce the original color image to four halftone negatives is called color separation.

Accepted Answer

A) True 
 B)False

Question 8

Based on the chapter's opening vignette,the success of Altoids breath mints is primarily a result of ________.

Accepted Answer

A)  the increased awareness of a new line of Altoids 
B)  the increased awareness of Altoids among children younger than 12 years old 
C)  the consistent graphic presentation of Altoids in its marketing communication 
D)  a complete change in how Altoids was branded 
E)  the communication to consumers about the price/value relationship of Altoids 
A)  the increased awareness of a new line of Altoids 
B)  the increased awareness of Altoids among children younger than 12 years old 
C)  the consistent graphic presentation of Altoids in its marketing communication 
D)  a complete change in how Altoids was branded 
E)  the communication to consumers about the price/value relationship of Altoids

Question 9

In finalizing a newspaper ad,Mandeep is considering changing the spot color from blue to red.In terms of design,Mandeep is considering a(n)________ change.

Accepted Answer

A)  functional 
B)  aesthetic 
C)  balance 
D)  movement 
E)  complexity 
A)  functional 
B)  aesthetic 
C)  balance 
D)  movement 
E)  complexity

Question 10

Which of the following statements about photographs and illustrations is FALSE?

Accepted Answer

A)  Most people feel that photographs lie because they are easily altered with computer technology. 
B)  A photograph is more realistic and an illustration is more fanciful. 
C)  Illustrations eliminate many of the details you see in a photograph. 
D)  Illustrations can focus attention on key details of the image. 
E)  Illustrations can intensify meanings and moods. 
A)  Most people feel that photographs lie because they are easily altered with computer technology. 
B)  A photograph is more realistic and an illustration is more fanciful. 
C)  Illustrations eliminate many of the details you see in a photograph. 
D)  Illustrations can focus attention on key details of the image. 
E)  Illustrations can intensify meanings and moods.

What makes Web design different from print design?

A layout that uses a number of visuals of matched or proportional sizes is known as ________.

Moving an inanimate object a bit at a time and filming it frame by frame is known as ________.

As you're flipping through the newspaper,your eye catches a bright blue graphic in an ad for a new restaurant.This ad uses ________ to attract attention.

Color that aligns exactly with the image in a print ad is said to be ________.

The process printers use to reduce the original color image to four halftone negatives is called color separation.

Based on the chapter's opening vignette,the success of Altoids breath mints is primarily a result of ________.

In finalizing a newspaper ad,Mandeep is considering changing the spot color from blue to red.In terms of design,Mandeep is considering a(n)________ change.

Which of the following statements about photographs and illustrations is FALSE?

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Public Relations

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters

Exam 10: Visual Communication

What makes Web design different from print design?

A layout that uses a number of visuals of matched or proportional sizes is known as ________.

Moving an inanimate object a bit at a time and filming it frame by frame is known as ________.

As you're flipping through the newspaper,your eye catches a bright blue graphic in an ad for a new restaurant.This ad uses ________ to attract attention.

Color that aligns exactly with the image in a print ad is said to be ________.

The process printers use to reduce the original color image to four halftone negatives is called color separation.

Based on the chapter's opening vignette,the success of Altoids breath mints is primarily a result of ________.

In finalizing a newspaper ad,Mandeep is considering changing the spot color from blue to red.In terms of design,Mandeep is considering a(n)________ change.

Which of the following statements about photographs and illustrations is FALSE?

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Public Relations

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters