Exam 5: Communicating Persuasive Messages

You are writing to persuade your boss that your department needs additional staff to achieve its annual goals. Presently a hiring freeze and a moratorium on overtime are in effect, so your recommendation will need to be very persuasive. -You are crafting a message to grab your audience's attention about SecureYourself, an identify theft protection service. Give an example of a startling fact, a thought-provoking story, and a motivating question that could grab your audience's attention about this service.

Free

(Essay)

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Question 1

Correct Answer:

Verified

Students' answers will vary; some examples are:
Startling fact: Did you know that identity theft is the fastest growing crime in America, with over 9 million victims each year?
Thought-provoking story: My daughter's identify was stolen when she was around four years old, but we didn't find out about it until she was applying for her driver's license. Protect yourselves and your family from this nightmare by joining SecureYourself today.
Motivating question: Wouldn't you like to protect yourself from the financial devastation and logistical nightmares of identify theft, the fastest growing crime in America?

A solicited sales communication ________.

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(Multiple Choice)

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Question 2

Correct Answer:

Verified

A recommendation is a business message that ________.

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(Multiple Choice)

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Question 3

Correct Answer:

Verified

Which of the following ad campaigns would most likely appeal to an audience's desire for self-actualization?

(Multiple Choice)

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Question 4

"Smart businesses like Apex Inc. and Marvel Technologies invest their dollars wisely in the high quality products and services we offer at R&S Technology." Which of the following persuasive techniques for appealing to emotion is illustrated in the statement mentioned above?

(Multiple Choice)

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Question 5

Dionne is presenting a proposal to a new client, and she is unknown to her audience. Which of the following would be a way for Dionne to establish credibility with her audience?

(Multiple Choice)

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Question 6

You have lunch with a friend and she tells you that her office recently implemented flex-time hours. It has been a positive change at your friend's workplace, and you think that it would be great to have flex-timing at your office too. You decide to approach your boss about this possibility. -Describe the analyzing process for this message.

(Essay)

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Question 7

"After company X used this ad agency, their sales increased by 30% the following quarter. Obviously, our sales will go up 30% if we choose this ad agency." Which of the following types of logical fallacies is illustrated in this example?

(Multiple Choice)

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Question 8

Persuasion is the process of influencing your audience to agree with your point of view, recommendation, or request.

(True/False)

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Question 9

If you have thoroughly analyzed all the elements and carefully composed the message, ________.

(Multiple Choice)

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Question 10

You want to postpone a meeting to a week later than arranged, and plan to send an email to notify participants about this change. In the context of this message, which of the following best articulates a benefit for the audience?

(Multiple Choice)

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Question 11

A request to your audience to do you a favor requires more persuasion when ________.

(Multiple Choice)

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Question 12

For which of the following reasons would the telephone be preferable to sending an email?

(Multiple Choice)

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Question 13

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

(Multiple Choice)

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Question 14

You have lunch with a friend and she tells you that her office recently implemented flex-time hours. It has been a positive change at your friend's workplace, and you think that it would be great to have flex-timing at your office too. You decide to approach your boss about this possibility. -Which of the following would be best to include in an email to your boss suggesting the idea?

(Multiple Choice)

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Question 15

In an ad hominem attack, you attack the person who disagrees with you rather than addressing the issue at stake.

(True/False)

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Question 16

With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?

(Multiple Choice)

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Question 17

You need to ask a coworker to take your place and present a proposal at an upcoming departmental meeting. Which of the following statements made by you is most likely to convince your coworker to grant this favor?

(Multiple Choice)

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Question 18

The AIDA approach ________ situations when you know the audience.

(Multiple Choice)

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Question 19

While the stage helps you make a persuasive plan, the stage helps you put the plan into action and draft the message.

(Multiple Choice)

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Question 20

Showing 1 - 20 of 100

A solicited sales communication ________.

A recommendation is a business message that ________.

Which of the following ad campaigns would most likely appeal to an audience's desire for self-actualization?

"Smart businesses like Apex Inc. and Marvel Technologies invest their dollars wisely in the high quality products and services we offer at R&S Technology." Which of the following persuasive techniques for appealing to emotion is illustrated in the statement mentioned above?

Dionne is presenting a proposal to a new client, and she is unknown to her audience. Which of the following would be a way for Dionne to establish credibility with her audience?

"After company X used this ad agency, their sales increased by 30% the following quarter. Obviously, our sales will go up 30% if we choose this ad agency." Which of the following types of logical fallacies is illustrated in this example?

Persuasion is the process of influencing your audience to agree with your point of view, recommendation, or request.

If you have thoroughly analyzed all the elements and carefully composed the message, ________.

You want to postpone a meeting to a week later than arranged, and plan to send an email to notify participants about this change. In the context of this message, which of the following best articulates a benefit for the audience?

A request to your audience to do you a favor requires more persuasion when ________.

For which of the following reasons would the telephone be preferable to sending an email?

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

In an ad hominem attack, you attack the person who disagrees with you rather than addressing the issue at stake.

With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?

You need to ask a coworker to take your place and present a proposal at an upcoming departmental meeting. Which of the following statements made by you is most likely to convince your coworker to grant this favor?

The AIDA approach ________ situations when you know the audience.

While the stage helps you make a persuasive plan, the stage helps you put the plan into action and draft the message.

Becoming a Successful Business Communicator

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process

Communicating Routine Messages and Building Goodwill

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés,

Getting the Job Interviewing and Following up

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Exam 5: Communicating Persuasive Messages

A solicited sales communication ________.

A recommendation is a business message that ________.

Which of the following ad campaigns would most likely appeal to an audience's desire for self-actualization?

"Smart businesses like Apex Inc. and Marvel Technologies invest their dollars wisely in the high quality products and services we offer at R&S Technology." Which of the following persuasive techniques for appealing to emotion is illustrated in the statement mentioned above?

Dionne is presenting a proposal to a new client, and she is unknown to her audience. Which of the following would be a way for Dionne to establish credibility with her audience?

"After company X used this ad agency, their sales increased by 30% the following quarter. Obviously, our sales will go up 30% if we choose this ad agency." Which of the following types of logical fallacies is illustrated in this example?

Persuasion is the process of influencing your audience to agree with your point of view, recommendation, or request.

If you have thoroughly analyzed all the elements and carefully composed the message, ________.

You want to postpone a meeting to a week later than arranged, and plan to send an email to notify participants about this change. In the context of this message, which of the following best articulates a benefit for the audience?

A request to your audience to do you a favor requires more persuasion when ________.

For which of the following reasons would the telephone be preferable to sending an email?

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

In an ad hominem attack, you attack the person who disagrees with you rather than addressing the issue at stake.

With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?

You need to ask a coworker to take your place and present a proposal at an upcoming departmental meeting. Which of the following statements made by you is most likely to convince your coworker to grant this favor?

The AIDA approach ________ situations when you know the audience.

While the ________ stage helps you make a persuasive plan, the ________ stage helps you put the plan into action and draft the message.

Becoming a Successful Business Communicator

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process

Communicating Routine Messages and Building Goodwill

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés,

Getting the Job Interviewing and Following up

Filters

While the stage helps you make a persuasive plan, the stage helps you put the plan into action and draft the message.