Exam 8: Retail, e-Commerce, and Mobile Commerce Technology

Almost _______ of all Internet searches are conducted from a mobile device.

Mobile visual search (MVS)technology is emerging as an alternative to QR codes.

Disney uses signal emitting _________ to aid guests with hotel check-ins,replace tickets for park admission,make it easy to reserve times for popular rides.

Identify three business uses of QR codes.

Ally Bank is recognized as a leader in the online banking industry because of its use of ______________.

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is ______________.

Macy's takes advantage of ___________ technology by inviting customers to take pictures of their children in special holiday displays,inserting one of the animated characters associated with the campaign into the picture.

Retail sales via online channels,financial services,travel services,and digital products (e.g. ,music- and movie-streaming services)are widely popular forms of B2B commerce.

_________ refer to the generation that will place even greater demands on retailers,expecting to use technology to accomplish all facets of the shopping experience.

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on ________ technology.

By using B2B,organizations can restructure their supply chains and partner relationships.

Exchanges are sites that are open to the public at all times and where many buyers and sellers conduct business transactions.

________ provides online banking in 60 countries.

Augmented reality apps generate graphic images that are superimposed on pictures of real things (e.g. ,people,rooms,buildings,roads,and so on).For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets (e.g. ,Starbucks,Subway,McDonalds)inside the building.

The ultimate goal of retail strategy is to offer consumers multiple brand-based touchpoints that leverage the strengths of each channel.

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.

Despite the tremendous growth of online retailers,many face challenges that can interfere with business growth.List and explain two major challenges.

The picture below is an example of a mobile visual response code.

Your textbook identified a number of mobile banking security risks.Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called cloning.This allows the perpetrator to have calls and other transactions billed to the original phone.

______________ refers to procurement methods that make use of an electronic venue for identifying,evaluating,selecting,negotiating and collaborating with suppliers.The primary methods are online auctions,RFQ (request for quote)processing,and private exchanges.