Exam 6: Search, Semantic, and Recommendation Technology

________ search tools attempt to extract words from questions such as "How many countries are there in Europe?"

Search engine optimization (SEO)involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Clustered search tools attempt to extract words from questions such as "How many countries are there in Europe?" and create a semantic representation of the query.

Recommendation engines proactively identify products that ________.

Changing the design and content of a website to improve its ranking in SERPs is called search engine marketing.

As with quality,the search engine cannot determine relevance directly,so algorithms have been developed to look for clues that suggest a site might be relevant.

Panda and Penguin were designed to improve the ranking of websites with quality content and to defeat what are commonly referred to as ________ tactics.

Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.

Businesses that have become skilled at using SEO and PPC campaigns to drive traffic to their websites will have to go back to the drawing board to figure out how the rise in _____ search using IPA's will affect some fundamental marketing strategies.

________ engines develop recommendations based on some combination of the methodologies such as content-based filtering,collaboration filtering,knowledge-based and demographic systems.

________ allows the search engine to answer questions such as "What vegetables are green?"

Paid search listings are often referred to as pay-per-click (PPC)advertising.

Content-based filtering makes recommendations based on a user's similarity to other people.

Advertisers bid on having their ads appear when someone searches on one of their keywords.

Managing an effective PPC ad campaign involves making strategic decisions about what keyword search queries you want to trigger the display of your ad.

What is intent of black hat SEO tactics? How does Google attempt to deter websites from using black hat SEO tactics? List 2 examples of black hat SEO tactics.

People who employ ________ SEO tactics try to trick the search engine into thinking a website has high-quality content,when in fact it does not.

The semantic Web is one in which computers can interpret the meaning of content or data by using metadata:

Businesses need to stay up-to-date with advances in semantic search so that they can continuously optimize their sites to increase traffic from major ________.

________ engines are used by e-commerce sites to recommend products,news organizations to recommend news articles and videos,Web advertisers to anticipate the ads people might respond to,and so on