Exam 7: Web 2.0 and Social Technology

Diigo and Delicious are social ________ tools.

________ is a social mention metric that measures the likelihood that a particular topic is being discussed on social media platforms

Technologies that extend control of Web content beyond the creator are RSS and mashups.

The Google brand name appears on thousands of websites due to its open source mashups.

A mashup is a web application that combines information from two or more sources and presents this information in a way that creates a new benefit or service.

The most important thing that users can do to protect themselves on social media is to understand that they are responsible for protecting their own information.

Using your Facebook login to gain authorized access to another site is called a _________________.

Businesses should consider Twitter as a social network where the dominant focus is on ________.

Collectively,social media apps have shifted the locus of control for mass communications from advertisers to large organizations.

________ is a cloud storage service that makes it easy to access your documents from any of the devices you work on.

________ allows developers to create apps where information like store locations can be displayed on a map that comes from Google.

________ are buttons or features on non-Facebook sites that interact with Facebook in some way.

________ is a social mention metric that measures the likelihood that a particular topic is being discussed on social media platforms.

One of the most effective deterrents to abuses of privacy by social media companies is ________.

A bank may utilize an enterprise ________ in order to display a mortgage application from its own records,the property location on a Google map and information from county government property tax records.

Many popular ________ are open source,which means that anyone can use them for free although there may be other terms and conditions placed on their use

An example of how marketers use mashups and RSS is the integration of Google Maps with company store or office locations so that they appear together on a store locator webpage,making it easier for customers to locate the business.

Understanding how web technology is evolving helps managers to identify strategic opportunities,threats,and ways a company might develop sustainable competitive advantages in the marketplace.

In 2015 at KLM,each social agent was responsible for generating approximately __________ in revenue.

A(n)________ is a web application that combines information from two or more sources and presents this information in a way that creates some new benefit or service.