Exam 8: Retail, e-Commerce, and Mobile Commerce Technology

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on QR code technology.

The primary e-sourcing methods are online auctions,RFQ processing,and private exchanges.

Many businesses use ___________,an easy to remember 5 or 6 digit number,instead of telephone numbers when creating text message (SMS)services.For example,voting on the popular television show American Idol is done using this approach.

A social media app that is only available via mobile technology is

Retail sales via online channels,financial services,travel services,and digital products (e.g. ,music- and movie-streaming services)are widely popular forms of _________ commerce.

As mobile commerce grows,there is a greater demand for payment systems that make transactions from smartphones and other mobile devices convenient,safe,and secure.

Mobile payment systems employ a range of technologies.Augmented reality is perhaps one of the most common technologies being applied in the area of mobile payment apps.

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.

All of the following are key factors in Amazon.com's successful business strategy except:

Streamlining the corporate e-procurement process within the organization's supply chain helps control costs in all of the following ways except _________.

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on _____________ technology.

What are short codes? Identify three business uses of short codes.

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Shopkick and ____________ that use mobile apps to alert retailers when a customer is in their stores.

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is called ____________.

________ codes are machine-readable 2D images that can be scanned by mobile devices to launch a web site or advertising copy.

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Modern retailers will increasingly rely on data analytics to distinguish patterns or trends in consumer shopping behavior across channels to identify the best ways to satisfy customer needs.

Online banking transaction costs are about 2 cents per transaction versus 6 cents per transaction at a physical branch.

In vertical exchanges,prices change continuously like a stock exchange,based on the matching of supply and demand.

While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel,it is expected that strategies integrating the customer experience will emerge resulting in omni-channel retailing.