Exam 16: Survey Research

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Which of the following statements is recommended in email invitations to participate in an online survey?​

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C

One of the most important natural abilities that interviewers must have is the ability to​

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B

Discuss the advantages of combining qualitative research methods with survey research methods.​

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Combining qualitative research methods with survey research methods can provide a more comprehensive and in-depth understanding of a research topic. Qualitative methods, such as interviews and focus groups, allow for open-ended exploration of participants' perspectives and experiences, providing rich and detailed data. On the other hand, survey research methods allow for the collection of large amounts of data from a diverse sample, providing statistical analysis and generalizability.

By combining these two approaches, researchers can gain a deeper understanding of the complexities and nuances of a research topic while also being able to make generalizations about the larger population. This mixed-methods approach can also help to triangulate findings, increasing the validity and reliability of the research.

Additionally, using both qualitative and survey methods can help to address the limitations of each approach. For example, qualitative methods can help to uncover unexpected findings or provide context for survey results, while survey methods can help to quantify qualitative findings and identify patterns across a larger sample.

Overall, the combination of qualitative and survey research methods can lead to a more comprehensive and robust understanding of a research topic, providing both depth and breadth to the findings.

The response rates to online surveys need to exceed 60 percent if the findings are to have any value.​

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A response rate of at least 50 percent guarantees the absence of any response bias.​

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Give a comparative analysis of the strengths and weaknesses of survey research.​

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Which of the following statements is true about online surveys?​

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The primary function of the probe is to​

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The spread of telephone answering machines and cell phones has improved the representativeness of data collected by telephone surveys.​

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Random digit dialing refers to​

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Describe three research questions for which survey research is an appropriate technique of observation. Explain whether these three topics are better suited to an interview or a mailed questionnaire and why.​

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Surveys are excellent devices to measure social action.​

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In general, survey research is an appropriate observational method for​

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When asking questionnaire items, the interviewer should​

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A prime advantage of online surveys is the representativeness of respondents.​

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The interviewer should be a neutral medium through which questions and answers are transmitted.​

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Monitoring questionnaire returns​

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Which of the following statements is true about mailed surveys?​

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Which of the following is true about survey research?​

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Probes are used more frequently in open-ended questions than in closed-ended ones.​

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