Question 1

Groups that an individual looks to when forming attitudes and opinions are _____.

Accepted Answer

A)  reference groups 
B)  out-groups 
C)  venture groups 
D)  cross-functional groups 
A)  reference groups 
B)  out-groups 
C)  venture groups 
D)  cross-functional groups

Question 2

Which of the following is an example of a marketing source of information for making a purchase decision?

Accepted Answer

A)  An advertisement for Kraft macaroni and cheese 
B)  Previous experience with a car brand 
C)  An independent movie review 
D)  A friend's view on Krispy Kreme doughnuts 
A)  An advertisement for Kraft macaroni and cheese 
B)  Previous experience with a car brand 
C)  An independent movie review 
D)  A friend's view on Krispy Kreme doughnuts

Question 3

After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?

Accepted Answer

A)  Alternative evaluation 
B)  Alternative search 
C)  Need recognition 
D)  Purchase decision 
A)  Alternative evaluation 
B)  Alternative search 
C)  Need recognition 
D)  Purchase decision

Question 4

The behavior of individual members is influenced by social classes which tend to have:

Accepted Answer

A)  a significant amount of homogeneity in their cultural values. 
B)  different attitudinal configurations and values. 
C)  a dominance of people having extremely high incomes. 
D)  an identical nature with regard to religious values and practices. 
A)  a significant amount of homogeneity in their cultural values. 
B)  different attitudinal configurations and values. 
C)  a dominance of people having extremely high incomes. 
D)  an identical nature with regard to religious values and practices.

Question 5

For which of the following purchases would a consumer most likely to engage in routine decision making?

Accepted Answer

A)  Purchase of a new entertainment center 
B)  Purchase of a Snickers bar each afternoon as a snack 
C)  Hiring of a contractor to build a deck on your new home 
D)  Purchase of a pedigree Golden Retriever puppy 
A)  Purchase of a new entertainment center 
B)  Purchase of a Snickers bar each afternoon as a snack 
C)  Hiring of a contractor to build a deck on your new home 
D)  Purchase of a pedigree Golden Retriever puppy

Question 6

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.

Accepted Answer

A)  internal source 
B)  group source 
C)  marketing source 
D)  public source 
A)  internal source 
B)  group source 
C)  marketing source 
D)  public source

Question 7

Marilyn does not care much for trends in fashion and popular products in the market.Her interests lie mostly in theatre and art.She frequently travels to Europe to purchase paintings and artwork of renowned artists to add to her extensive private collection.Which of the following social classes does Marilyn most likely belong to?

Accepted Answer

A)  The working class 
B)  Lower Americans 
C)  The middle class 
D)  Upper Americans 
A)  The working class 
B)  Lower Americans 
C)  The middle class 
D)  Upper Americans

Question 8

The _____ comprises one-third of the American population and these consumers want to make purchases that are cost-efficient,fashionable,and popular.

Accepted Answer

A)  lower Americans 
B)  upper Americans 
C)  working class 
D)  middle class 
A)  lower Americans 
B)  upper Americans 
C)  working class 
D)  middle class

Question 9

During her lunch hour,Shelly has to pick up her laundry,buy a new pair of hose,deposit some money in her bank account,pick out a birthday present for her niece,and have a quick lunch.Which situational influence will most likely have the greatest effect on the purchase of the birthday gift?

Accepted Answer

A)  Time 
B)  Task features 
C)  Social features 
D)  Physical features 
A)  Time 
B)  Task features 
C)  Social features 
D)  Physical features

Question 10

Which of the following distinguishes the American middle class from the working class?

Accepted Answer

A)  The middle class serves as its own reference group. 
B)  The middle class emulates the upper Americans. 
C)  The middle class receives public housing, food stamps, and Medicaid. 
D)  The middle class has lower income levels than the working class. 
A)  The middle class serves as its own reference group. 
B)  The middle class emulates the upper Americans. 
C)  The middle class receives public housing, food stamps, and Medicaid. 
D)  The middle class has lower income levels than the working class.

Groups that an individual looks to when forming attitudes and opinions are _____.

Which of the following is an example of a marketing source of information for making a purchase decision?

After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?

The behavior of individual members is influenced by social classes which tend to have:

For which of the following purchases would a consumer most likely to engage in routine decision making?

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.

The _____ comprises one-third of the American population and these consumers want to make purchases that are cost-efficient,fashionable,and popular.

During her lunch hour,Shelly has to pick up her laundry,buy a new pair of hose,deposit some money in her bank account,pick out a birthday present for her niece,and have a quick lunch.Which situational influence will most likely have the greatest effect on the purchase of the birthday gift?

Which of the following distinguishes the American middle class from the working class?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 3: Consumer Behavior

Groups that an individual looks to when forming attitudes and opinions are _____.

Which of the following is an example of a marketing source of information for making a purchase decision?

After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?

The behavior of individual members is influenced by social classes which tend to have:

For which of the following purchases would a consumer most likely to engage in routine decision making?

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.

The _____ comprises one-third of the American population and these consumers want to make purchases that are cost-efficient,fashionable,and popular.

During her lunch hour,Shelly has to pick up her laundry,buy a new pair of hose,deposit some money in her bank account,pick out a birthday present for her niece,and have a quick lunch.Which situational influence will most likely have the greatest effect on the purchase of the birthday gift?

Which of the following distinguishes the American middle class from the working class?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters