Exam 3: Consumer Behavior

 To reflect the increasing emphasis on achievement and career success in America,the marketing managers of CBB Corp released a series of advertisements showing the users of the computers designed by them as pioneering professionals in varied fields like architecture,medicine,and environmental awareness.The advertisements were carefully designed to focus on the customers rather than listing out multiple capabilities of their computers.The advertisements also highlighted that CBB computers were the cheapest in the industry.In this scenario,the marketing managers at CBB Corp adapted their advertisements to incorporate the _____ in their marketing effort.

Which of the following social classes lies at the bottom of the social class hierarchy in the United States?

Which of the following is an example of an experiential source of information for making a consumer purchase decision? 

 The occurrence of postdecision anxiety is related to the concept of _____.

Mary hears from a friend that green tea can provide extensive health benefits.On her way to work,she sees a billboard advertising the newest brand of green tea by Hilton.Later that day,at the supermarket,Mary sees a promotional offer on Hilton's green tea and decides to try out this brand to see whether green tea really has the benefits its users advocate.Which of the following statements is true with regard to this scenario?

Irene considers herself to be an expert on gourmet cuisine and she has dined at many of the finest restaurants in the United States.On a recent trip to New Orleans,she refused to eat at a restaurant that was reported to have some of the best Cajun food because she thought the décor was tacky and outdated.Which situational influence explains Irene's refusal to eat at the restaurant? 

David wants to use most of his savings to buy a new car.There is a model that he particularly likes,but he is unsure about whether the car can be driven well in the rocky terrain where he lives.Which of the following factors is affecting David's decision making process for buying this particular car?

 _____ refer to situational influences such as momentary moods and states that influence consumer behavior.

 For which of the following purchases would a consumer be most likely to engage in limited decision making? 

 When buying clothes,consumers may shop at several stores and compare a number of different brands and styles before purchasing an item without resorting to a complex analysis of the pros and cons of each brand and style.Identify the decision making type involved. 

 Sarah is afraid she has over-planned her son's sixth birthday party.She is concerned the other parents will ridicule the fact that she hired a magician and a clown,rented three ponies,and had a portable water slide installed for the party.Which of the following observations about Sarah's perceived risk is true? 

Since consumers receive so much information from marketers and screen out a good deal of it,it is important for marketers to devise communications that:

 The intensity of postpurchase dissonance will be the greatest when: 

A high degree of product involvement typically encourages _____ decision-making by consumers.

Robert,who needs a new car,has been looking at several auto magazines and websites to find a model that he can afford.He has also been asking his friends whether they know any places that offer good deals on cars.Which stage of the decision making process is Robert currently in?

 Primary reference groups include:

 Which of the following is an example of a marketing influence on consumer behavior? 

John regularly buys bread from the grocery store.He does not care much for brand and generally just gets whatever the store has in stock.John most likely views bread as a(n)_____.

A marketer can create a consumer perception that their products are worth purchasing by: 

Which of the following statements is true with regard to reference groups?