Exam 3: Consumer Behavior

Which of the following sources of information regarding a purchase decision refers to handling,examining,and trying out the product while shopping?

Which of the following is an example of social influences on consumer behavior? 

Mary prefers her dinner to be a very light meal and she typically has milk and fruits at night.Recently,when she went out for dinner with her colleagues,she ordered large plate of pasta with beef sausages and a drink because she did not want to offend her colleagues.Which of the following situational influences explains Mary's purchase of a large dinner in this scenario? 

 Which of the following is the first step of information processing? 

 _____ constitutes moderate consumer behavior,but still involves time and effort searching for and comparing alternatives. 

For which of the following purchases would a consumer most likely engage in extensive decision making? 

The _____ continue to pursue ease of labor and leisure because for them "keeping up with the times" focuses on the mechanical and recreational.

 Tracy has always wanted to become a doctor.She believes that her life's true calling is to help others and save lives.Tracy works at two part-time jobs to pay for medical school.According to Maslow's hierarchy of needs theory,which of the following gives Tracy her drive and focus?

For high-involvement products that require extensive decision making,marketers should provide consumers with:

 As the mother of the groom,Ann was willing to wear the beige tailored suit that the bride had selected for the wedding until the sales clerk showed Ann a red,off-the-shoulder cocktail dress.Because the sales clerk kept telling Ann how great the dress looked,and the price of the dress was substantially lower than the suit,Ann bought the dress to wear to the wedding.Ann's decision to buy the red dress was a result of _____.

_____ is the most common type of consumer decision process and it is seen in operation in the way consumers purchase most packaged goods. 

Which of the following is a useful way of classifying and segmenting certain markets because it combines trends in earning power with demands placed on income?

An article in a local newspaper ranks the facilities of nursing homes in the immediate area on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be an example of a(n)_____ source of information. 

Which of the following statements about product involvement is true?

Jerri wanted to undertake some remodeling prior to moving into her new home after her marriage.She was convinced that she must first replace the carpeting because the previous owners smoked.She did not want to buy any available carpeting hastily because she knew that carpeting varied as per style and quality.Also,Jerri did she want to spend $3,000 for carpeting that had to be replaced in five years.For Jerri,the purchase of the carpeting most likely involved _____ decision making. 

 The advertisement for a diamond necklace says,"A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." The advertisement shows a woman who is wearing the diamonds being openly admired by others.In terms of Maslow's hierarchy,this advertisement is designed to appeal to the consumer's _____.

 Which of the following products is likely to elicit the greatest reference group influence?

What are the primary demands of the lower Americans?

Mass communication,mass transit and a decline in the influence of religious values have led to a(n): 

Karen wants a new laptop.She has looked at several brands and found one model that has all the specifications she wants and falls within her budget as well.Which of the following stages of the consumer decision making process is Karen currently in?