Exam 10: Distribution Strategy

During the channel selection process,a manufacturer should consider all of the following EXCEPT: 

Which of the following is most likely to be distributed through the indirect channel?

Which of the following is true of wholesaler-sponsored voluntary chains?

Which of the following is true of franchises?

Channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system are called _____ marketing systems. 

 The primary role of all marketing intermediaries is to: 

Inventory carrying costs are one of the major distribution costs that need to be minimized when framing the channel selection decision.Which of the following is an inventory carrying cost?

_____ compete with other retailers on the basis of offering lower prices on products in their large assortments.

Firms may choose to develop corporate vertical marketing systems in order to: 

In the concept of total distribution cost,which of the following is NOT an inventory carrying cost? 

Which of the following companies is best suited for using electronic exchanges to market products that customers would ordinarily want to examine before purchase? 

Which of the following is an example of backward integration? 

In contrast to organizational goods,consumer products are often distributed through the _____ channel.

_____ are the fastest growing method of retailing.

Which of the following is true of retail cooperative organizations?

A contractual vertical marketing system is exemplified by: 

In which of the following stores would you expect to find a narrow but very deep assortment? 

Which of the following observations about wholesaling is true? 

_____ involves the use of both traditional channels and electronic exchanges to better serve customers and build relationships with them.

In contrast to consumer products,organizational goods are often distributed through _____.