Question 1

Which of the following forms of distribution coverage will provide minimum flexibility to a manufacturer?

Accepted Answer

A)  Selective distribution 
B)  Restrictive distribution 
C)  Exclusive distribution 
D)  Intensive distribution 
A)  Selective distribution 
B)  Restrictive distribution 
C)  Exclusive distribution 
D)  Intensive distribution

Question 2

_____ are large,low-priced limited-line retail chains that attempt to dominate a particular product category.

Accepted Answer

A)  Discount stores 
B)  Mass merchandisers 
C)  Convenience stores 
D)  Category killers 
A)  Discount stores 
B)  Mass merchandisers 
C)  Convenience stores 
D)  Category killers

Question 3

Designer Mossimo Giannulli sells his collection of denim-based sportswear for men and women at specialty stores and select departmental stores nationwide.It would be possible to find at least three stores in a mall carrying the designer's clothing.Which of the following methods of distribution does the designer use?

Accepted Answer

A)  Selective 
B)  Restrictive 
C)  Exclusive 
D)  Extensive 
A)  Selective 
B)  Restrictive 
C)  Exclusive 
D)  Extensive

Question 4

A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?

Accepted Answer

A)  Total distribution cost 
B)  Degree of control desired 
C)  Channel flexibility 
D)  Distribution coverage required 
A)  Total distribution cost 
B)  Degree of control desired 
C)  Channel flexibility 
D)  Distribution coverage required

Question 5

A corporate vertical marketing system is exemplified by:

Accepted Answer

A)  a florist shop that buys from a wholesale plant nursery. 
B)  a coffee producer who owns a chain of coffee shops. 
C)  the relationship of Walmart with its suppliers. 
D)  the Subway sandwich shop franchise system. 
A)  a florist shop that buys from a wholesale plant nursery. 
B)  a coffee producer who owns a chain of coffee shops. 
C)  the relationship of Walmart with its suppliers. 
D)  the Subway sandwich shop franchise system.

Which of the following forms of distribution coverage will provide minimum flexibility to a manufacturer?

_____ are large,low-priced limited-line retail chains that attempt to dominate a particular product category.

A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?

A corporate vertical marketing system is exemplified by:

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 10: Distribution Strategy

Which of the following forms of distribution coverage will provide minimum flexibility to a manufacturer?

_____ are large,low-priced limited-line retail chains that attempt to dominate a particular product category.

A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?

A corporate vertical marketing system is exemplified by:

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters