Exam 10: Distribution Strategy

_____ are retailers whose primary advantages to consumers are suitable location,close-in parking,and easy entry and exit.

Which of the following is NOT a type of vertical marketing system? 

The dependence in administered vertical marketing systems can result from the existence of a strong: 

As in the consumer markets,_____ are used in organizational markets when manufacturers do not wish to have their own sales force. 

_____ involves wholesalers purchasing channel members above them.

 Which of the following products is most likely to require a direct channel of distribution? 

 Which of the following perspectives views a channel of distribution as more than a series of markets or participants extending from production to consumption? 

In which of the following forms of distribution coverage does the manufacturer severely limit distribution and provide sole rights within a territory to intermediaries? 

Which of the following is true about mass merchandisers?

Merchants that are primarily engaged in buying,taking title to,usually storing and physically handling goods in large quantities,and reselling the goods to retailers or to industrial or business users are called _____.

A sporting goods store that was granted the right to sell Tasco rifle scopes was the only store that carried Tasco products in the geographical area.This is an example of _____ distribution.

Which of the following is true about convenience stores?

Which of the following is an example of forward integration?

 In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?

Which of the following is true of administered vertical marketing systems?

Which of the following is most likely to be distributed through the direct channel?

 In terms of distribution costs,a distributor of petroleum products might be able to optimize total system performance if it could minimize: 

In which of the following types of contractual vertical marketing systems do a group of independent retailers unite and agree to pool buying and managerial resources to improve competitive position? 

 Why would a manufacturer of health and beauty products share promotional expenditures with its intermediaries as well as provide them with the computer software needed for an inventory system? 

 Coca-Cola licenses wholesalers in various markets that buy its syrup concentrate and then carbonate,bottle and sell Coke products to retailers in their local markets.Coca-Cola participates in a(n)_____ vertical marketing system.