Exam 4: Consumer Behaviour

Shopping products are commodity items that are frequently purchased, usually with very little thought.

Rangsey uses the ice hockey equipment of Mills International, a leading manufacturer of ice hockey products. The equipment is sturdy, light, and durable. Now Rangsey wants to use the equipment made by a company that is endorsed by Sidney Crosby, who scored the winning goal in the 2010 Winter Olympics in Vancouver. This new equipment is of the same quality as Rangsey's old equipment but is much more expensive. Still, Rangsey is convinced that this is what he wants. -Which of the following needs is fulfilled when Rangsey uses equipment manufactured by Mills International?

Which of the following statements holds true about self-actualization?

Alexandra is so scared of spiders that she screams loudly every time she sees one.The act of screaming aloud is an example of:

Postpurchase dissonance is especially likely for products that are expensive and infrequently purchased.

While on his way home, Joren buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder over the benefits provided by the competitors' products, nor does he look at other alternatives.This is an example of:

Customers are more likely to use "decision heuristics" for which category of products?

In the context of consumer buying decisions, which of the following is a need or want that is strong enough to cause a person to seek satisfaction?

Isla needs to buy ice hockey gear so she can practise for her university team tryouts. She reads lots of articles and consults players who have played the game at the national level. She also tries to remember the brands that her brother used when he played in college. Isla believes that adequate research will get her the best deal. She also needs some clothes for the tryouts but decides to borrow these from a friend. -When Isla tries to remember the brands her brother used when he played the game, she is indulging in:

Many firms use athletes as spokespeople who represent what many people would ideally like to be.In the context of the consumer decision-making process, which of the following do these spokespeople represent?

Evonnia is scared of snakes and feels a strong wave of fear whenever she sees one.This fear is an example of:

Sam wants to play football.He consults coaches regarding his chances to play at the national level.He also consults players who are currently playing football at school and the university level.He reads articles about football.He acquires more knowledge from each new piece of information.With all the additional knowledge, his thoughts about the game are different from what he had gathered from reading.Sam is engaging in:

Mary, a 25-year-old administrator, enjoys going out every weekend.One afternoon, while window shopping at a mall, Mary spots a sale at her favourite retail store.Despite making a strict resolution not to buy unnecessary goods, Mary weakens and buys a purse, a pair of jeans, and a pair of shoes.This is an example of:

Which of the following holds true for the term "compensatory decision rule"?

A chart depicting the rating of Toyota, Honda, Nissan in terms of mileage, style, price, and accessories Note: The numbers are based on a 10-point scale, 1 being very poor and 10 being very good. -Jerry wants a car that has good mileage but low gas consumption.He buys a Toyota car.In this case, which of the following has determined the purchase of the car?

Which risk factor motivate some customers to buy extended warranty for a set of TV?

The manner in which a product is presented can influence the decision process.

Coraline wants to buy a new house.She is a great believer in destiny and fate.She feels that regardless of what information she has, she can do little to influence the outcome of the deal and therefore does not engage in extensive research.This is an example of:

Russell practices law.Most of his clients are poor, illiterate, or physically challenged.He likes helping them solve their problems.He occasionally gets paid for helping out in such cases.But he is satisfied with his life and doesn't care what others say about it.According to Maslow's hierarchy of need framework, the act of helping out the poor satisfies Russell's:

Anna bought a laptop from Cosmo-Z Electronics, Inc.While working one day, the laptop suddenly crashed.Despite Anna's best efforts, she could not reboot it.She made a visit to the service centre, but they refused to check her laptop, saying that they did not have the requisite expertise.The centre also refused to make any alternative arrangements.Anna then decided to post her problems on Facebook to advise people not to buy computers from that company.This postpurchase review is an example of: