Exam 4: Consumer Behaviour

The consumer belief that fate or other external factors control all outcomes is called a(n):

Explain three examples of decision heuristics.

Ansel is planning to purchase a new house.He consults his family and friends for suggestions on suitable residential areas.He contacts a number of real estate agents to find out more about the prices of houses.He also searches online to have a look at the houses for sale and reads the comments of people interested in buying houses.This is an example of:

Jeff is a football player.He wants to join a college that provides scholarships to football players and better facilities for athletes.He also checks the fees and dorm facilities of each of these colleges.Jeff devotes considerable time and effort to analyzing his alternatives.He finally settles on the school that best matches his criteria.This is an example of:

Mia goes to the local bakery every morning to have her breakfast, which consists of a bagel with cream cheese and a freshly brewed cup of coffee.She has been doing this for the last 10 years.This is an example of:

Two tourists were angry after a hotel clerk gave away their room reservations without their consent.They lashed out against the company by posting a nasty video of their experience online, which more than 20,000 people viewed when it went viral.This act by the tourists to inform others about their discomforting experience with the hotel is an example of:

Ishika is planning to throw a party for her friends in a restaurant.She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision.Which of the following is being exemplified in this scenario?

A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.Which of the following social factors is affecting the decision-making process of the hockey fans?

Which of the following is true of a reference group?

Ritual consumption refers to a pattern of behaviours that have symbolic meanings and vary greatly by culture.

A pattern of behaviours tied to life events that affect what and how people consume is called:

Mary believes that if she makes a wise decision, it is not to her credit, and if she makes a poor one, it is not her fault.This is an example of:

Alpha-techtronics, Inc.buys gifts for Christmas from a particular toy manufacturing company.Alpha then distributes these gifts to several juvenile detention centres every year as part of its social responsibility program.The company delivers beautifully wrapped gifts and stockings filled with other goodies on Christmas Eve.This is an example of:

Amy went to the grocery store to do her weekly shopping.She saw some cookies that she had bought few weeks ago.She bought another pack just in case some of her children's friends decided to visit over the weekend.She liked the cookies and was sure that the kids would like them too.In this case, Amy's buying behaviour is an example of:

Convenience goods or services are products or services toward which the customer shows a strong preference and for which he or she will expend considerable effort to search for the best suppliers.

Alessia is the vice-president of a bank and is well respected in her community.Considering her contributions to the society, a lane was named after her by the people in her town.According to Maslow's hierarchy of need framework, this mark of respect is most likely to fulfill Alessia's:

Selective comprehension occurs when consumers interpret a marketing message in a way that is different from what the marketer intends.

Joe likes BlackBerry brand and still buys BlackBerry phones.He sometimes have to argue with his friends and explain why he buys BlackBerry phones.Which components of Joe's attitude are reflected here?

The purchase of highly expressive products that carry greater risks and that are more important to consumers involve more evaluation than the purchase of products that are less expressive or that have lower perceived risks.

Jim wants to buy a new smart phone.He considers several factors, such as camera quality, processor, style, operation system, battery life and price.He selected the most recent Samsung Galaxy even though it was priced a little higher than the budget he has set aside, he feels the superb camera quality and battery life will compensate for the higher price.Which of the following is being illustrated in this scenario?