Question 1

Which of the following statements best defines habitual decision making?

Accepted Answer

A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives. 
A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 2

Consumers might arrive at a product under the influence of reference groups.Explain reference groups and their role in shaping the consumer decision-making process.Provide one example.

Accepted Answer

A reference group is one or more persons

Question 3

Explain the factors that affect consumers' search processes and provide one example for each

Accepted Answer

It is important for marketers

Question 4

Which of the following statements holds true for the term "decision heuristics"?

Accepted Answer

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ. 
A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 5

Anushka likes where she lives but doesn't like the weather.Anushka is displaying an attitude.What is attitude? Explain the three components of attitude and provide one example for each

Accepted Answer

An attitude is a person's enduring evalu

Question 6

Describe the types of risk associated with purchase decisions that can delay or discourage a purchase.

Accepted Answer

The following types of risk are associat

Question 7

Which of the following refers to the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Accepted Answer

A) Perception 
B) Involvement 
C) Learning 
D) Motive 
E) Attitude 
A) Perception 
B) Involvement 
C) Learning 
D) Motive 
E) Attitude

Question 8

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.Instead, he buys a bike that is priced lower than the one he initially decided to purchase.Which of the following is being illustrated in this scenario?

Accepted Answer

A) An external locus of control 
B) Postpurchase dissonance 
C) A determinant attribute 
D) Decision heuristics 
E) A noncompensatory decision rule 
A) An external locus of control 
B) Postpurchase dissonance 
C) A determinant attribute 
D) Decision heuristics 
E) A noncompensatory decision rule

Question 9

Describe determinant attributes and its role in reducing the complications of a consumer decision-making process.

Accepted Answer

To simplify the potentially complicated

Question 10

Explain Maslow's hierarchy of needs.

Accepted Answer

People have several types of motives.One

Question 11

A chart depicting the rating of Toyota, Honda, Nissan in terms of mileage, style, price, and accessories

Note: The numbers are based on a 10-point scale, 1 being very poor and 10 being very good.
-A Toyota car has higher mileage compared to a Honda car.But its weaknesses are style and price.Gina feels that Toyota's excellent mileage is outweighed by its weaknesses in price and style.She therefore chooses a Honda car.Gina's choice represents:

Accepted Answer

A) the compensatory decision rule. 
B) an external locus of control. 
C) decision heuristics. 
D) a determinant attribute. 
E) the noncompensatory decision rule. 
A) the compensatory decision rule. 
B) an external locus of control. 
C) decision heuristics. 
D) a determinant attribute. 
E) the noncompensatory decision rule.

Question 12

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

Accepted Answer

A) perception. 
B) involvement. 
C) learning. 
D) motive. 
E) attitude. 
A) perception. 
B) involvement. 
C) learning. 
D) motive. 
E) attitude.

Question 13

Explain "attitude" and its three components.Select one brand and explain how each attitude component can influence your decisions and actions.

Accepted Answer

Student answers will vary.Attitude is in

Question 14

Consumer decision process model represents…

Accepted Answer

A) Steps consumers go through during a purchase 
B) Process that consumers go through in a store to make a final purchase decision 
C) Process that companies go through to convince customer to make a purchase 
D) Factors that target market consider to make a purchase decision 
E) Steps that consumer go through before, during, and after making purchases. 
A) Steps consumers go through during a purchase 
B) Process that consumers go through in a store to make a final purchase decision 
C) Process that companies go through to convince customer to make a purchase 
D) Factors that target market consider to make a purchase decision 
E) Steps that consumer go through before, during, and after making purchases.

Question 15

The personal gratification that consumers associate with a product or service fulfills:

Accepted Answer

A) esteem needs. 
B) functional needs. 
C) safety needs. 
D) physiological needs. 
E) psychological needs. 
A) esteem needs. 
B) functional needs. 
C) safety needs. 
D) physiological needs. 
E) psychological needs.

Question 16

John attends meditation classes.He believes that meditation will help him maintain a happy, satisfied outlook on life.John meditates to primarily boost his confidence.Which of the following needs is met by attending such classes?

Accepted Answer

A) Esteem needs 
B) Functional needs 
C) Physiological needs 
D) Social needs 
E) Safety needs 
A) Esteem needs 
B) Functional needs 
C) Physiological needs 
D) Social needs 
E) Safety needs

Question 17

Jeff goes to the supermarket to buy groceries for his family with an elaborate grocery list in hand.After buying all his groceries, he spots some candy that is prominently displayed at the checkout aisle.He picks up a chocolate bar even though it was not part of his grocery list.This is an example of:

Accepted Answer

A) habitual decision making. 
B) an external search for information. 
C) impulse buying. 
D) an internal search for information. 
E) postpurchase dissonance. 
A) habitual decision making. 
B) an external search for information. 
C) impulse buying. 
D) an internal search for information. 
E) postpurchase dissonance.

Question 18

Which of the following statements is true of determinant attributes?

Accepted Answer

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down their choices during purchase. 
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ. 
A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down their choices during purchase. 
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 19

Which of the following is true of extended problem solving?

Accepted Answer

A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives. 
A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 20

Which of the following statements is true of financial risk?

Accepted Answer

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively. 
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service. 
C) It is the risk associated with the fear of an actual harm should a product not perform properly. 
D) It is the risk that includes the initial cost of a purchase, as well as the costs of using the item or service. 
E) It is the risk associated with the way people will feel if a product or service does not convey the right image. 
A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively. 
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service. 
C) It is the risk associated with the fear of an actual harm should a product not perform properly. 
D) It is the risk that includes the initial cost of a purchase, as well as the costs of using the item or service. 
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.

Which of the following statements best defines habitual decision making?

Consumers might arrive at a product under the influence of reference groups.Explain reference groups and their role in shaping the consumer decision-making process.Provide one example.

Explain the factors that affect consumers' search processes and provide one example for each

Which of the following statements holds true for the term "decision heuristics"?

Anushka likes where she lives but doesn't like the weather.Anushka is displaying an attitude.What is attitude? Explain the three components of attitude and provide one example for each

Describe the types of risk associated with purchase decisions that can delay or discourage a purchase.

Which of the following refers to the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Describe determinant attributes and its role in reducing the complications of a consumer decision-making process.

Explain Maslow's hierarchy of needs.

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

Explain "attitude" and its three components.Select one brand and explain how each attitude component can influence your decisions and actions.

Consumer decision process model represents…

The personal gratification that consumers associate with a product or service fulfills:

John attends meditation classes.He believes that meditation will help him maintain a happy, satisfied outlook on life.John meditates to primarily boost his confidence.Which of the following needs is met by attending such classes?

Which of the following statements is true of determinant attributes?

Which of the following is true of extended problem solving?

Which of the following statements is true of financial risk?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 4: Consumer Behaviour

Which of the following statements best defines habitual decision making?

Consumers might arrive at a product under the influence of reference groups.Explain reference groups and their role in shaping the consumer decision-making process.Provide one example.

Explain the factors that affect consumers' search processes and provide one example for each

Which of the following statements holds true for the term "decision heuristics"?

Anushka likes where she lives but doesn't like the weather.Anushka is displaying an attitude.What is attitude? Explain the three components of attitude and provide one example for each

Describe the types of risk associated with purchase decisions that can delay or discourage a purchase.

Which of the following refers to the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Describe determinant attributes and its role in reducing the complications of a consumer decision-making process.

Explain Maslow's hierarchy of needs.

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

Explain "attitude" and its three components.Select one brand and explain how each attitude component can influence your decisions and actions.

Consumer decision process model represents…

The personal gratification that consumers associate with a product or service fulfills:

John attends meditation classes.He believes that meditation will help him maintain a happy, satisfied outlook on life.John meditates to primarily boost his confidence.Which of the following needs is met by attending such classes?

Which of the following statements is true of determinant attributes?

Which of the following is true of extended problem solving?

Which of the following statements is true of financial risk?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters