Exam 4: Consumer Behaviour

Cielo loves visiting Williams Café, which is located near her college.Her enduring evaluation of Williams Café is that she loves the ambience but doesn't enjoy the food too much.She spends over an hour at the café, almost every day, sipping coffee and reading her books.Which of the following psychological factors is most likely affecting Cielo's decision to be a regular visitor at Williams Café?

Which type of risk is less likely to be an influential risk factor when a consumer buy an expensive suits?

Which of the following statements is true of social risk?

Which of the following statements holds true for the term negative word-of-mouth?

Which of the following best describes impulse buying?

Michelle believes that all spiders are dangerous and that a spider bite can have fatal consequences.Such a belief reflects:

What is limited problem solving and how is impulse buying related to limited problem solving?

Explain the concept of consumer decision rules.

Mark wants to go to a good fast-food restaurant for dinner.He recalls all the fast-food restaurants that he has visited.He then decides on his favourite, a restaurant that he has been visiting since childhood.This is an example of:

Physiological risk involves the fears that consumers suffer when they worry others might not regard their purchases positively.

Allison is buying a can of orange soda.She scrutinizes all the information provided on the can.She checks the ingredients for artificial flavours, the calorie and nutrient content, and the expiry date.In this case, Allison can be categorized as a(n):

Which of the following statements best defines postpurchase dissonance?

Jesse feels that Ross is kind, charming, and humorous and therefore she tries to hang out with him whenever she gets the chance.Which component of Jesse's attitude is reflected when she hangs out with Ross?

To reduce perceived wait times, retailers might install digital displays to entertain customers waiting in line.This is a situational factor that can facilitate purchases.

What is a buyer most likely experiencing when he or she examines his or her own memory and knowledge about a product or service that is gathered through past experiences?

Which of the following is true of limited problem solving?

Limited problem solving usually relies on external information more than on past experience.

Assume you want to buy a new laptop.Use the compensatory decision rule for at least 3 brands and on at least 3 attributes to illustrate which brand you would buy.

Which of the following statements is true of physiological risk?

Raheem wants to purchase a new laptop.He believes that no matter how hard he looks at other alternatives and other brands available in the market, he will end up compromising some of the features that he would want in his laptop.He feels that he has no restraint over the outcome of his purchase.This belief is most indicative of a(n):