Question 1

Marketers can do all the followings to influence consumers decision process at the need recognition stage EXCEPT:

Accepted Answer

A) Reminder advertising for the product 
B) Showing how a new product can enhance consumers' image 
C) Creating awareness about a new product 
D) Changing physical layout of a store to remind customers to buy certain products 
E) Invest on SEO of the company website 
A) Reminder advertising for the product 
B) Showing how a new product can enhance consumers' image 
C) Creating awareness about a new product 
D) Changing physical layout of a store to remind customers to buy certain products 
E) Invest on SEO of the company website

Question 2

Which of the following statements holds true about the cognitive component of attitude?

Accepted Answer

A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something. 
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours. 
C) It refers to the part of attitude that reflects what a person believes to be true. 
D) It refers to consumers spreading negative information about a product or a service. 
E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand. 
A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something. 
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours. 
C) It refers to the part of attitude that reflects what a person believes to be true. 
D) It refers to consumers spreading negative information about a product or a service. 
E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

Question 3

While buying a new gown, Rhonda goes online and looks at several websites.She makes copious notes and spends hours comparing prices and designs.She then consults a designer friend, looks at several magazines, and discusses the issue with her sisters and mother.This is an example of:

Accepted Answer

A) an external locus of control. 
B) limited problem solving. 
C) an internal locus of control. 
D) ritual consumption. 
E) extended problem solving. 
A) an external locus of control. 
B) limited problem solving. 
C) an internal locus of control. 
D) ritual consumption. 
E) extended problem solving.

Question 4

A buyer seeks information beyond her personal knowledge base to help make a buying decision.This is an example of a(n):

Accepted Answer

A) external locus of control. 
B) ritual-based purchase. 
C) external search for information. 
D) internal locus of control. 
E) internal search for information. 
A) external locus of control. 
B) ritual-based purchase. 
C) external search for information. 
D) internal locus of control. 
E) internal search for information.

Question 5

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store and not at the other competitor retail stores, this is an example of:

Accepted Answer

A) a compensatory decision rule. 
B) postpurchase dissonance. 
C) a determinant attribute. 
D) decision heuristics. 
E) a noncompensatory decision rule. 
A) a compensatory decision rule. 
B) postpurchase dissonance. 
C) a determinant attribute. 
D) decision heuristics. 
E) a noncompensatory decision rule.

Question 6

Valko works hard to ensure that his family has basic needs such as water, food, and shelter.According to Maslow's hierarchy of need framework, which of the following needs Valko is trying to fulfill?

Accepted Answer

A) Self-actualization needs 
B) Esteem needs 
C) Safety needs 
D) Physiological needs 
E) Social needs 
A) Self-actualization needs 
B) Esteem needs 
C) Safety needs 
D) Physiological needs 
E) Social needs

Question 7

A customer might face postpurchase cognitive dissonance after buying a particular product.Explain the concept of postpurchase cognitive dissonance with an example.

Accepted Answer

Student answers will vary.
Postpurchase

Question 8

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:

Accepted Answer

A) an external locus of control. 
B) limited problem solving. 
C) an internal locus of control. 
D) ritual consumption. 
E) extended problem solving. 
A) an external locus of control. 
B) limited problem solving. 
C) an internal locus of control. 
D) ritual consumption. 
E) extended problem solving.

Question 9

Love (social)needs allow people to satisfy their inner desires.

Accepted Answer

A) True 
 B)False

Question 10

In the context of consumer buying decision, a consumer's degree of interest or concern in a product or service is called:

Accepted Answer

A) perception 
B) involvement. 
C) learning. 
D) motive. 
E) attitude. 
A) perception 
B) involvement. 
C) learning. 
D) motive. 
E) attitude.

Question 11

Which of the following needs pertain specifically to the performance of a product or service?

Accepted Answer

A) Esteem needs 
B) Functional needs 
C) Safety needs 
D) Physiological needs 
E) Psychological needs 
A) Esteem needs 
B) Functional needs 
C) Safety needs 
D) Physiological needs 
E) Psychological needs

Question 12

Brian believes that he can get a better deal when buying his first bike.This is because he believes that if he conducts an extensive search for information and tries to use this information when negotiating his purchase, he will definitely be able to strike a better deal.This is an example of:

Accepted Answer

A) an external locus of control. 
B) limited problem solving. 
C) an internal locus of control. 
D) ritual consumption. 
E) extended problem solving. 
A) an external locus of control. 
B) limited problem solving. 
C) an internal locus of control. 
D) ritual consumption. 
E) extended problem solving.

Question 13

Donatella feels that Lorenzo is kind, charming, and humorous and that is why she feels good when she is around him.Which component of Donatella's attitude is reflected in this scenario?

Accepted Answer

A) The affective component 
B) The cognitive component 
C) The behavioural component 
D) The physiological component 
E) The deductive component 
A) The affective component 
B) The cognitive component 
C) The behavioural component 
D) The physiological component 
E) The deductive component

Question 14

Which of the following statements is true of the noncompensatory decision rule?

Accepted Answer

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices such as price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ. 
A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices such as price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 15

Gina wants to buy a car.Before buying it, she asks her friends for their opinions, reads reviews in consumer reports, consults several websites, and visits several dealerships.This is an example of:

Accepted Answer

A) habitual decision making. 
B) an external search for information. 
C) impulse buying. 
D) an internal search for information. 
E) postpurchase dissonance. 
A) habitual decision making. 
B) an external search for information. 
C) impulse buying. 
D) an internal search for information. 
E) postpurchase dissonance.

Question 16

School reunions help individuals bond with friends and teachers.Such occasions fulfill the individuals':

Accepted Answer

A) esteem needs. 
B) functional needs. 
C) physiological needs. 
D) social needs. 
E) safety needs. 
A) esteem needs. 
B) functional needs. 
C) physiological needs. 
D) social needs. 
E) safety needs.

Question 17

With an external locus of control, consumers believe that fate or other external factors control all outcomes.

Accepted Answer

A) True 
 B)False

Question 18

Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.Which of the following psychological factors is affecting the decision-making process of these customers?

Accepted Answer

A) Their purchase situation 
B) Their ritual consumption 
C) Their culture 
D) Their peers 
E) Their attitude 
A) Their purchase situation 
B) Their ritual consumption 
C) Their culture 
D) Their peers 
E) Their attitude

Question 19

Which of the following statements best defines psychological risk?

Accepted Answer

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively. 
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service. 
C) It is the risk associated with the fear of an actual harm should a product not perform properly. 
D) It is the risk that includes the initial cost of a purchase, as well as the costs of using the item or service. 
E) It is the risk associated with the way people will feel if a product or service does not convey the right image. 
A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively. 
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service. 
C) It is the risk associated with the fear of an actual harm should a product not perform properly. 
D) It is the risk that includes the initial cost of a purchase, as well as the costs of using the item or service. 
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.

Question 20

Imagine you want to join a university.Explain in detail the evaluative criteria that would lead you to choose a particular school over others.What shortcuts would you use to arrive at a decision?

Accepted Answer

Student answers will vary.Students shoul

Marketers can do all the followings to influence consumers decision process at the need recognition stage EXCEPT:

Which of the following statements holds true about the cognitive component of attitude?

While buying a new gown, Rhonda goes online and looks at several websites.She makes copious notes and spends hours comparing prices and designs.She then consults a designer friend, looks at several magazines, and discusses the issue with her sisters and mother.This is an example of:

A buyer seeks information beyond her personal knowledge base to help make a buying decision.This is an example of a(n):

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store and not at the other competitor retail stores, this is an example of:

Valko works hard to ensure that his family has basic needs such as water, food, and shelter.According to Maslow's hierarchy of need framework, which of the following needs Valko is trying to fulfill?

A customer might face postpurchase cognitive dissonance after buying a particular product.Explain the concept of postpurchase cognitive dissonance with an example.

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:

Love (social)needs allow people to satisfy their inner desires.

In the context of consumer buying decision, a consumer's degree of interest or concern in a product or service is called:

Which of the following needs pertain specifically to the performance of a product or service?

Brian believes that he can get a better deal when buying his first bike.This is because he believes that if he conducts an extensive search for information and tries to use this information when negotiating his purchase, he will definitely be able to strike a better deal.This is an example of:

Donatella feels that Lorenzo is kind, charming, and humorous and that is why she feels good when she is around him.Which component of Donatella's attitude is reflected in this scenario?

Which of the following statements is true of the noncompensatory decision rule?

Gina wants to buy a car.Before buying it, she asks her friends for their opinions, reads reviews in consumer reports, consults several websites, and visits several dealerships.This is an example of:

School reunions help individuals bond with friends and teachers.Such occasions fulfill the individuals':

With an external locus of control, consumers believe that fate or other external factors control all outcomes.

Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.Which of the following psychological factors is affecting the decision-making process of these customers?

Which of the following statements best defines psychological risk?

Imagine you want to join a university.Explain in detail the evaluative criteria that would lead you to choose a particular school over others.What shortcuts would you use to arrive at a decision?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 4: Consumer Behaviour

Marketers can do all the followings to influence consumers decision process at the need recognition stage EXCEPT:

Which of the following statements holds true about the cognitive component of attitude?

While buying a new gown, Rhonda goes online and looks at several websites.She makes copious notes and spends hours comparing prices and designs.She then consults a designer friend, looks at several magazines, and discusses the issue with her sisters and mother.This is an example of:

A buyer seeks information beyond her personal knowledge base to help make a buying decision.This is an example of a(n):

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store and not at the other competitor retail stores, this is an example of:

Valko works hard to ensure that his family has basic needs such as water, food, and shelter.According to Maslow's hierarchy of need framework, which of the following needs Valko is trying to fulfill?

A customer might face postpurchase cognitive dissonance after buying a particular product.Explain the concept of postpurchase cognitive dissonance with an example.

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:

Love (social)needs allow people to satisfy their inner desires.

In the context of consumer buying decision, a consumer's degree of interest or concern in a product or service is called:

Which of the following needs pertain specifically to the performance of a product or service?

Brian believes that he can get a better deal when buying his first bike.This is because he believes that if he conducts an extensive search for information and tries to use this information when negotiating his purchase, he will definitely be able to strike a better deal.This is an example of:

Donatella feels that Lorenzo is kind, charming, and humorous and that is why she feels good when she is around him.Which component of Donatella's attitude is reflected in this scenario?

Which of the following statements is true of the noncompensatory decision rule?

Gina wants to buy a car.Before buying it, she asks her friends for their opinions, reads reviews in consumer reports, consults several websites, and visits several dealerships.This is an example of:

School reunions help individuals bond with friends and teachers.Such occasions fulfill the individuals':

With an external locus of control, consumers believe that fate or other external factors control all outcomes.

Which of the following statements best defines psychological risk?

Imagine you want to join a university.Explain in detail the evaluative criteria that would lead you to choose a particular school over others.What shortcuts would you use to arrive at a decision?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters