Exam 4: Consumer Behaviour

Isla needs to buy ice hockey gear so she can practise for her university team tryouts. She reads lots of articles and consults players who have played the game at the national level. She also tries to remember the brands that her brother used when he played in college. Isla believes that adequate research will get her the best deal. She also needs some clothes for the tryouts but decides to borrow these from a friend. -Isla believes that adequate research will get her the best deal.This indicates that Isla is more likely to have a strong:

Mario is launching a new washing machine detergent in the market that promises the best possible results.Explain the steps that Mario can take to ensure postpurchase satisfaction.

A chart depicting the rating of Toyota, Honda, Nissan in terms of mileage, style, price, and accessories Note: The numbers are based on a 10-point scale, 1 being very poor and 10 being very good. -Ramsey wants to buy a car.The Nissan receives a low mileage rating when compared to cars by Honda and Toyota, but it scores higher than those cars when it comes to price.Ramsey feels that the price of a Nissan car makes it favourable compared to the others even though it has a lower mileage rating.Which of the following is Ramsey exercising in his decision-making process?

After having eaten an expensive Indian meal at a fine dining restaurant, Shane realized that he could have eaten more at another restaurant for a lesser price.Which of the following is being illustrated in this scenario?

Purchasing a national brand, even if it is more expensive, gives many consumers the sense that they are buying a higher quality item.

Joss wants to buy a T-shirt.He prefers branded T-shirts to nonbranded ones.Though the Calvin Klein T-shirt is very expensive, Joss decides to purchase it as he believes he is buying a higher quality item.This is an example of:

Describe a purchase decision that you would use extended problem solving and one that you would use limited problem solving.

Which of the following statements best describes performance risk?

Fiola buys a new car.After having bought the car, she sees an advertisement of another car listing all its benefits.She questions whether she made the right choice.She regrets purchasing her car without checking the other option.This is an example of:

Isla needs to buy ice hockey gear so she can practise for her university team tryouts. She reads lots of articles and consults players who have played the game at the national level. She also tries to remember the brands that her brother used when he played in college. Isla believes that adequate research will get her the best deal. She also needs some clothes for the tryouts but decides to borrow these from a friend. -When Isla decides to borrow some clothes for the tryouts, she does not give the matter too much thought.This is an example of:

A purchase decision process during which a consumer devotes considerable time and effort to analyzing alternatives, which often occurs when the consumer perceives that the purchase decision entails a great deal of risk is called:

When consumers believe they have some control over the outcomes of their actions, they generally engage in more search activities.This is called a(n):

Rangsey uses the ice hockey equipment of Mills International, a leading manufacturer of ice hockey products. The equipment is sturdy, light, and durable. Now Rangsey wants to use the equipment made by a company that is endorsed by Sidney Crosby, who scored the winning goal in the 2010 Winter Olympics in Vancouver. This new equipment is of the same quality as Rangsey's old equipment but is much more expensive. Still, Rangsey is convinced that this is what he wants. -Which of the following needs is fulfilled when Rangsey uses the equipment for the very reason that it is expensive and also because it is endorsed by Sidney Crosby?

Praveen wants to get married and have a family.According to Maslow's hierarchy of need framework, this need for companionship and acceptance reflects his:

Maggie usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.She makes this decision without much thought or effort.Maggie is indulging in:

Jesse believes that Ross is honest and generous.In this case, which of the following components of Jesse's attitude is reflected?

Isla needs to buy ice hockey gear so she can practise for her university team tryouts. She reads lots of articles and consults players who have played the game at the national level. She also tries to remember the brands that her brother used when he played in college. Isla believes that adequate research will get her the best deal. She also needs some clothes for the tryouts but decides to borrow these from a friend. -Isla's level of research is an example of:

Describe five techniques used by retailers to influence consumers at the choice stage of the decision process when they are at a store.Provide one example for each technique you describe.

Compare and contrast the five steps in the decision making process that consumer go through to purchase a new car and a pack of gum.

Tracie buys only certain brands and shops only at certain stores, and does not consider any other brands or firms in her decision.What is Tracie displaying here? Explain.